Digital PR LinkBuilder

The Role

We are creating a new position : Digital PR Linkbuilder.

Your mission is to earn high-authority backlinks for our websites through data-driven PR campaigns. You will find real data, turn it into stories journalists want to publish, and pitch them to media in several countries.

This is a "build from scratch" role. You will shape it, test it and scale it. You will report to our Head of Linkbuilding. You will work closely with the project managers of each website.

What you will do

• Build a PR strategy for each project. You start with around 10 websites in about 10 markets (CA, BE, CH, DE, PL, BR, LV and more). More will follow
• Create data-driven stories. You find and combine real data on betting, iGaming, sports and consumer behaviour, from any source available. You turn it into studies, rankings and statistical insights
• Write credible, newsworthy articles in several languages. You produce them yourself with AI tools. All AI tools are provided
• Run outreach. You pitch your stories to journalists, editors and authority websites to get them published with a backlink to our domains
• Automate and scale. You build workflows that make research, writing, media list building and outreach faster and repeatable
• Track results. You report on links earned, campaigns launched and their impact on site performance
• Help manage a PR budget together with the Head of Linkbuilding as the activity grows

What we are looking for

• Fluent English (written and spoken). This is mandatory
• Outreach skills
• Strong writing skills and a feel for what makes a story newsworthy
• Comfort with numbers. You enjoy digging into data and finding the angle
• A true AI enthusiast. You use AI daily and you are curious about new tools
• Autonomy, initiative and a builder mindset
• The ability to adapt quickly to new markets and find information fast
• Openness to working in the iGaming and betting industry

Nice to have

• 1 to 2 years of experience in digital PR, linkbuilding, outreach, SEO or journalism
• A second language: German, Polish, Portuguese, French, Dutch, Latvian or another
• Hands-on experience with Claude Code, AI agents or automation tools → a very strong plus
• Familiarity with SEO tools such as Ahrefs or Semrush, and with outreach tools

No prior iGaming experience is needed. We hire for personality, motivation and the ability to learn.

About GreenTomatoMedia

We're a digital media company based in Chiang Mai, Thailand, with 1,500+ websites across 8 languages, several million visitors every month, and a fast-growing YouTube department.
We don't work with clients or agency briefs. We build and grow our own products and brands, which means short decision cycles, real freedom to experiment, and the ability to see the impact of your ideas. 🌟
Our team brings together 45+ nationalities 🌎, and we believe a good idea should win because it works — regardless of who came up with it.

How to apply

1. Send your CV and a few lines on one data story you would pitch to a journalist to GTM. Portfolios, published articles or automation projects are very welcome.
2. Initial interview with HR that will last between 30-45 minutes.
3. Practical test to evaluate your knowledge and problem-solving skills.
4. Final Interview with your potential team lead & reference check.

📍 Want to get a feel for our culture and people? 🌍 LinkedIn | 🔎 Website | 📸 Instagram

Check out our apps: 🔍 Search “GreenTomatoMedia” on the App Store 📱 iOS Portfolio 🔍 Or “Ultimate Party Apps” on Google Play 📲 Android Portfolio