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Emerging Experience Strategist

Role overview

Summary

This role focuses on gathering insights from customer experiences to inform the Advanced Product Strategy & Planning team at Ford. You will explore various shopping and ownership journeys, documenting findings to enhance customer value and influence strategic direction.

Qualifications

  • Experience in customer experience research or strategy.
  • Strong analytical and reporting skills.
  • Proactive and curious mindset.
  • Ability to work collaboratively across teams.
  • Preferred: Familiarity with digital commerce and retail trends.

Responsibilities

  • Document customer experiences in shopping, buying, and owning journeys.
  • Analyze and report on findings to influence strategy and vision.
  • Collaborate with product, design, user research, and analytics teams.
  • Identify best practices from competitors and apply insights to Ford's commerce.

Key facts

Hard skills

Other skills

  • Open Mindset
  • Curiosity
  • Collaboration

About the company

Ford Motor Company logo

Ford Motor Company

  • Automotive Manufacturing
  • XLarge
  • 10,001+
We don't just make history -- we make the future. Ford put the world on wheels over a century ago, and our teams are re-inventing icons and creating groundbreaking connected and electric vehicles for the next century. We believe in serving our customers, our communities, and the world. If you do, too, come move the world and make the future with us. Ford is a global company with shared ideals and a deep sense of family. From our earliest days as a pioneer of modern transportation, we have sought to make the world a better place – one that benefits lives, communities and the planet. We are here to provide the means for every person to move and pursue their dreams, serving as a bridge between personal freedom and the future of mobility. In that pursuit, our 186,000 employees around the world help to set the pace of innovation every day. Privacy Policy: https://www.ford.com/help/privacy/

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Job description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.


The Customer Experience (CX) team delivers owner and user experiences that save time, improve lives, and create personal connections. We strive to build lifelong relationships and turn customers into brand advocates by ensuring they are treated like family.

Advanced Product Strategy & Planning sets the experience vision for Global Digital and helps teams plan 6 to 18 months out and beyond, across retail and Ford Pro, in every market. We work collaboratively with product, design, user research and analytics to set strategy and vision and influence the roadmaps.

This role is our outside-in view. You go out into the world and experience the best shopping, buying and owning journeys firsthand: a Tesla test drive, buying a car on Carvana, shopping with an AI assistant, ordering accessories and service from the best retailers, the best stores and apps. You document what you find, what the customer felt and what made it work, and bring it back to the Advanced Product Strategy & Planning team as something we can apply to vehicle and non-vehicle commerce on Ford.xx, Lincoln and Ford Pro. You are proactive and curious: nobody assigns you the next experience to go see. You are obsessed with the best ways to deliver value to our customers and to Ford, and every finding ends with what we should do about it.

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