Strategic Expansion Leader- Ultrasound (National)

Job Title

Job Description

Strategic Expansion Leader- Ultrasound (National)

The Strategic Market Expansion Leader will identify, build, and scale commercial opportunities in markets, customer segments, and care settings where the business has limited presence today. This director-level role will develop targeted growth strategies, bring the right teams and partners together, and turn market opportunities into measurable business results.

The leader will work closely with sales, marketing, business units, clinical teams, service, channel partners, and other stakeholders to assess where to play, define how to win, and equip the organization to execute. The role requires a blend of strategic thinking, market development, customer engagement, and hands-on commercial leadership.

Your Role:

• Identify and evaluate attractive markets, customer segments, care settings, and use cases using market research, customer insights, competitive analysis, and business data.
• Build compelling, evidence-based business cases outlining market opportunity, investment requirements, risks, expected returns, and scalability.
• Develop market-entry and expansion strategies, including target customers, value propositions, routes to market, pricing, and resource requirements.
• Translate strategy into actionable commercial plans with clear milestones, ownership, pipeline targets, and performance measures.
• Partner with sales and cross-functional teams to prioritize accounts, shape differentiated offerings, build pipeline, and convert early opportunities into repeatable growth.
• Lead pilots and market development efforts, leveraging customer feedback, strategic partnerships, and performance insights to refine approaches and accelerate scalable growth.

You’re the right fit if:

• You’ve acquired significant experience in commercial strategy, business development, market development, sales leadership, or a related role, with demonstrated success identifying and developing new markets, customer segments, or revenue streams and leading cross-functional initiatives from opportunity assessment through launch and scale.
• Your skills include strong commercial judgment and business acumen, with the ability to build business cases, assess market potential, connect strategy to financial outcomes, and effectively navigate complex customers and multiple routes to market.
•  You have a Bachelor’s degree in Business, Marketing, Healthcare, or a related field; an advanced degree is preferred.
• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.
•  You’re an effective communicator, presenter, negotiator, and relationship builder who can engage senior internal and external stakeholders, operate successfully within a matrixed organization, and influence cross-functional teams without relying solely on direct authority.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

This is a field role. Must be able to travel regularly including overnights.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
• Learn more about our culture.

Philips Transparency Details

Total Target Earnings is composed of base salary + target incentive. At 85% to 120% performance achievement, the Target Earning potential is $258,500 to $297,000  annually, plus company fleet/car.  Total compensation may be higher or lower dependent upon individual performance. 

Target Earnings pay is only one component of the Philips Total Rewards compensation package, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more.  Details about our benefits can be found here.

Additional Information

US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.

Company relocation benefits will not be provided for this position. 

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This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates.  Interested candidates are encouraged to apply as soon as possible to ensure consideration.

Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.