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Associate Director – Mixed Methods Insight & Consultancy

Role overview

Summary

This role focuses on leading strategic insight programmes at Verve, combining qualitative and quantitative methods to address complex client challenges. You will build trusted partnerships with clients and contribute to business growth while mentoring project teams and enhancing delivery standards.

Qualifications

  • Strong insight consultancy experience with senior clients.
  • Quantitative experience across various methodologies, including MaxDiff and Conjoint.
  • Solid qualitative skills, both face-to-face and online.
  • Experience in growing accounts and winning new business.
  • Preferred: Ideally expertise working with UK retailers or in FMCG.

Responsibilities

  • Lead strategic insight programmes from proposal to debrief, ensuring quality and commercial impact.
  • Design mixed-methods approaches using qualitative, quantitative, and AI-powered techniques.
  • Manage client relationships, acting as a trusted adviser and identifying new opportunities.
  • Grow the business by developing accounts and shaping compelling proposals.

Key facts

Hard skills

Other skills

  • Consulting
  • Proactivity
  • Innovation
  • Communication
  • Collaboration
  • Mentorship
  • Adaptability

About the company

Verve logo

Verve

  • Travel, Tourism & Airlines
  • TPE
  • 2–10
VERVE is an energy — a buzz. Our 20+ years of knowledge and access to the premier Napa Valley lifestyle is your one-stop resource for all things Wine Country. A curated experience with Verve is inspired, indulgent, and exclusive. Our goal is to anticipate your requests, exceed your expectations, and design your Napa Valley experience of a lifetime. What makes Verve different from the other tour companies? More than mere tour guides, we create and host one-of-a-kind Wine Country experiences customized to your curiosities, style, and preferences. Our industry insights and local connections grant you insider access to exceptional artisan wineries, culinary masterpieces, private art collections, wine blending, barrel tasting, special events, and much more. We offer full destination management services and are happy to incorporate any pre-existing itineraries or special requests. Whether you are planning a day of tasting, a business retreat, an epic celebration, or a week to just get away from it all, Verve will indulge you with an authentic and memorable Napa Valley experience. No cookie-cutter tours allowed. Verve Napa Valley creates personalized adventures of a lifetime! Get your creative juices flowing, the possibilities with Verve are endless! http://vervenapavalley.com/tours/wine-country-experiences www.vervenapavalley.com

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Job description

About Verve

At Verve, we help brands make decisions of consequence.

We combine Human, Cultural and Artificial Intelligence to uncover fresh perspectives, tackle complex business challenges and help clients see what's next.

From deep human insight to AI-powered simulations, we're pushing the boundaries of what research and consultancy can achieve.

We're curious, ambitious and entrepreneurial. We challenge convention, embrace new possibilities and believe the best thinking comes from bringing different minds and disciplines together.

About the role

We're looking for a strategically minded Associate Director who knows how to bring qualitative and quantitative insight together to solve complex client challenges.

You'll lead high-impact programmes, build trusted client partnerships and play an active role in growing our business. We're particularly interested in experience across retail or FMCG, where understanding consumers, categories and commercial realities is critical.

We're looking for candidates based in London or Manchester who can attend their local Verve hub at least once a month.

What you'll be doing

  • Leading strategic insight programmes, owning projects from proposal to debrief and ensuring outstanding quality, storytelling and commercial impact.
  • Designing mixed-methods approaches, combining qualitative, quantitative and AI-powered techniques to solve complex business challenges.
  • Leading client relationships, becoming a trusted adviser who understands their business, challenges their thinking and identifies new opportunities.
  • Turning insight into action, connecting consumer understanding, category knowledge and commercial context to shape strategic recommendations.
  • Growing our business, developing accounts, shaping compelling proposals and helping win new work.
  • Developing our people, guiding project teams, mentoring consultants and raising standards across delivery.
  • Owning commercial performance, managing project costing, resources and profitability while maintaining quality.
  • Championing smarter ways of working, applying AI and automation thoughtfully to improve efficiency, innovation and the rigour of our outputs.

These are the sort of traits we're looking for

  • Strong insight consultancy experience, with the confidence to advise senior clients.
  • Quantitative experience across a wide range of methodologies, from simple concept tests through to advanced analytics approaches such as MaxDiff, Conjoint and TURF.
  • Solid qualitative skills, both face-to-face and online.
  • Commercially minded, with experience growing accounts and winning new business.
  • Ideally able to demonstrate expertise working with UK retailers or in FMCG.
  • Curious about AI, innovation and new ways of working.
  • Proactive, adaptable and comfortable navigating ambiguity.
  • A confident communicator and collaborative leader who develops others.

What we offer

  • The opportunity to help shape the future of insight consultancy
  • Exposure to cutting-edge AI tools, thinking and methodologies
  • Real ownership of client relationships and commercially significant work
  • Freedom to experiment, innovate and make things happen
  • A collaborative, ambitious and entrepreneurial culture
  • The chance to develop people and build capabilities
  • High-impact challenges for leading brands

If you're excited by the opportunity to combine strategic thinking, great research and new technology to make a real difference, we'd love to hear from you.

By applying to Verve, you acknowledge our use of AI-assisted tools to help screen applications against job-related criteria. All outcomes are reviewed by humans and are not determinative. You can request human review, express your views, or contest any assessment at any time via privacymanagement@addverve.com.

Full details of the Privacy Notice can be found here: https://www.addverve.com/recruitment-privacy-notice/


Compensation: £52,000 - £59,000

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