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Remote Growth Marketing & Operations Manager

Role overview

Summary

This role focuses on driving customer acquisition and operational efficiency for a U.S. telehealth and e-commerce health platform. You will work closely with the company founder to implement growth marketing strategies and manage daily operations, contributing to the company's expansion in the digital health sector.

Qualifications

  • 3–5+ years of hands-on growth marketing and operations experience in e-commerce, DTC, telehealth, or consumer digital brands.
  • Proven expertise in executing campaigns across SEO, email automation platforms, and paid digital ads.
  • Experience setting up customer support workflows and workflow automations.
  • Superior written English copywriting capabilities for U.S. consumer audiences.
  • Fluent English communication skills for collaboration with U.S.-based teams.

Responsibilities

  • Own and execute multi-channel growth initiatives across SEO, email marketing, and paid digital advertising.
  • Manage paid advertising campaigns, including creative testing and audience targeting.
  • Optimize website content and user conversion paths to increase visitor-to-patient conversion rates.
  • Build and document standard operating procedures (SOPs) and automated workflows.

Key facts

Hard skills

Other skills

  • Communication
  • Teamwork
  • Problem Solving
  • Time Management

About the company

HireLATAM logo

HireLATAM

  • Staffing & Recruiting
  • Startup
  • 11–50
We match exceptional remote talent in Latin America with US businesses.

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Job description

HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity.

Job Title: Remote Growth Marketing & Operations Manager (100% Work From Home) 

Location: Remote from Latin America

Position Type: Full-time 

Salary: $2,500 USD/month base salary

Schedule: Monday – Friday, 40 hours/week, requiring substantial overlap with US Central Time / CT business hours  

About Our Client

Our Client is a fast-growing U.S. telehealth and e-commerce health platform that connects patients with licensed healthcare providers for weight management, wellness treatments, and home-delivered specialized therapies. Operating in the rapidly expanding digital health and direct-to-consumer (DTC) wellness sectors, our client combines digital clinical consultations, specialized pharmaceutical delivery, and recurring e-commerce subscriptions. Built on a culture of conversion-focused marketing, data-driven optimization, high operational ownership, and continuous process automation, our client provides a dynamic remote environment where growth marketing and operational execution directly shape market share and revenue expansion.

Job Overview

Our Client is seeking a versatile, hands-on Remote Growth Marketing & Operations Manager to work directly alongside the company founder. Combining performance marketing strategy with daily operational execution, this team member will take full ownership of customer acquisition, retention funnels, and backend workflow efficiency. From executing SEO strategies, managing paid ad campaigns, and building automated email flows to coordinating fulfillment operations, setting up SOPs, and managing vendor partnerships, this role requires an analytical builder ready to expand into broader executive leadership as the business scales.

Key Responsabilities

Customer Acquisition & Growth Marketing

 
  • Owns and executes multi-channel growth initiatives across search engine optimization (SEO), email marketing, paid digital advertising, and customer acquisition funnels.

  • Manages paid advertising campaigns across social and search platforms—handling creative testing, audience targeting, budget allocations, and conversion rate optimization (CRO).

  • Optimizes website content, landing page architectures, and user conversion paths to increase visitor-to-patient conversion rates.

  • Authors and deploys automated email lifecycle flows (onboarding, lead conversion, retention, win-backs, and patient re-engagement).

Operations Management, Process Automation & Analytics

 
  • Manages daily telehealth operations, including customer support workflows, patient onboarding touchpoints, order fulfillment coordination, and partner logistics follow-through.

  • Builds, documents, and refines standard operating procedures (SOPs) and automated workflows to reduce manual overhead and support business scaling.

  • Tracks cross-channel marketing telemetry and key business metrics, converting performance data into actionable growth strategies.

  • Coordinates external freelancers, agencies, vendors, and future team members to keep cross-functional projects on schedule.

  • Ensures all consumer-facing marketing copy accurately represents clinical services and complies with internal review standards.

  Qualifications, Skills, and Key Competencies   Required Qualifications
  • E-Commerce & Telehealth Growth Track Record: 3–5+ years of hands-on growth marketing and operations experience driving measurable customer acquisition for e-commerce, DTC, telehealth, health tech, or consumer digital brands.

  • Multi-Channel Acquisition Mastery: Proven expertise personally executing campaigns across SEO, email automation platforms (Klaviyo, Mailchimp, ActiveCampaign), paid digital ads (Meta, Google), and web analytics tools (Google Analytics 4).

  • Operational Execution & SOP Creation: Strong operational judgment with experience setting up customer support workflows, fulfillment tracking, and workflow automations (Zapier, Make, or similar platforms).

  • Direct-Response Copywriting: Superior written English copywriting capabilities to craft natural, persuasive marketing content tailored specifically for U.S. consumer audiences.

  • Analytical & Data-Driven Mindset: Practical approach to split-testing, unit economics, conversion funnels, CAC/LTV tracking, and data-backed problem-solving.

  • Fluent English Communication: Native-level written and spoken English proficiency to collaborate directly with the U.S.-based founder, team members, and external partners.

  • Schedule Alignment: Full commitment to work 40 hours per week with substantial overlap during US Central Time (CT) business hours.

  • Remote Workspace Infrastructure: High-performance personal computer setup, HD webcam, noise-canceling headset, and enterprise-grade high-speed internet connection in a quiet home office.

  Preferred Qualifications  
  • Prior experience in telehealth, healthcare tech, weight loss/wellness DTC brands, or subscription-based e-commerce platforms.

  • Experience managing external contractors, freelance agency networks, or offshore support teams.

      Application Disclaimer: Please Read Before Proceeding To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description.   Video Recording is REQUIRED
Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.   Mandatory Knockout Questions
Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America.
  Apply Wisely
To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don’t qualify for will not improve your chances and may affect future applications.   Check Your SPAM Folder
All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.  We appreciate your interest and look forward to reviewing your application!

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