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Marketing Operations

Metabase

Role overview

Summary

This role is for a Marketing Operations hire to manage the marketing technology stack and improve processes that enhance team efficiency. You will collaborate with various teams to ensure data integrity and effective reporting, ultimately supporting decision-making and accountability in marketing efforts.

Qualifications

  • Significant experience in marketing operations, including a strong background in B2B SaaS.
  • Hands-on expertise with a marketing automation platform and CRM integration with Salesforce.
  • Strong analytical skills and a systems mindset.
  • Preferred: Experience implementing AI technologies to enhance productivity and workflows.
  • Preferred: SQL and BI tool experience (Metabase!).

Responsibilities

  • Own, optimize, and govern the marketing tech stack and relevant integrations.
  • Build trusted reporting on pipeline, conversion, and channel performance for the Marketing and Executive teams.
  • Ensure data quality, enrichment, and compliance with privacy and consent requirements.
  • Set standards for campaign operations, including UTMs, program setup, and QA.

Key facts

Hard skills

Other skills

  • Analytical Skills
  • Communication
  • Collaboration
  • Decision Making

About the company

Metabase logo

Metabase

  • Data & Analytics
  • Scaleup
  • 51–200
Metabase is bringing data tools with the elegance and simplicity of consumer products to the crufty world of enterprise business intelligence. We provide an opinionated open source starting point for how companies should measure, analyze and share their data as well as a suite of tools to deal with the complexity that arises as they grow. We're hiring and would love for you to join us 👋
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Job description

We’re seeking our first Marketing Operations hire to own the marketing technology stack, lead lifecycle, attribution, and reporting that make the whole team faster and more accountable. You'll work closely with Marketing, Sales, RevOps, and BizOps to keep data clean, programs running, and leadership confident in marketing's impact. You will lead the systems, processes, and analytics that improve conversion, visibility, and decision-making across the lead-to-opportunity funnel.


What you'll do: Marketing technology:
  • Own, optimize, and govern the marketing tech stack (marketing automation via customer.io, webinar, and event tools) and relevant integrations.
  • Reporting and dashboards: Build trusted reporting on pipeline, conversion, and channel performance for the Marketing team and Executive team. Show sourced and influenced pipeline by channel, program, and account. Develop and maintain an attribution model
  • Data quality and compliance: Ensure data quality, enrichment, and deduplication, as well as compliance with privacy and consent requirements.
  • Campaign operations: Set standards for UTMs, campaign hierarchy, program setup, and QA. Manage forms, landing pages, email programs, list uploads, and registration flows.
  • Innovation: Use AI and automation to make the whole team faster.

    • What we're looking for:
  • Significant experience in marketing operations, including a strong background in B2B SaaS.
  • Hands-on expertise with a marketing automation platform, and CRM integration with Salesforce, attribution models and exec-level marketing dashboards.
  • Strong analytical skills and a systems mindset, with clear documentation and cross-functional collaboration.
  • Experience implementing AI technologies to enhance productivity and workflows.
  • Experience with PLG, open-source, or product-usage signals feeding a sales-led motion.
  • A foundation-builder's mindset: you're motivated by creating processes, systems, and measurements where little exists today
  • Excellent communicator who can partner with founders, Sales, RevOps, and Engineering and move fast in a small, high-ownership team.
  • SQL and BI tool experience (Metabase!)

    • Compensation

    The US base salary range for this role is $130K–$200K annually, plus equity and benefits.
    Compensation is determined by role, level, location, and individual qualifications, including skills, experience, and scope of responsibility. Pay may vary by geographic location and other job-related factors.


    Benefits

    We offer meaningful equity and a comprehensive US benefits package, including fully employer-covered medical, dental, and vision insurance (with 75% coverage for dependents), a 401(k) with employer match available to enroll after the first 30 days, flexible and unlimited paid time off including sick time, and an asynchronous, remote-first environment.

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