Marketing Operations Specialist

JOB TITLE:  Marketing Operations, Specialist

REPORTS TO: Marketing Operations, Sr. Specialist

BRIEF JOB SUMMARY:  We are seeking a Marketing Data Operations Specialist to serve as the critical bridge between our marketing strategy and the client communication journey. You will be responsible to help bring in client preferences and help create the best overall client digital experience within our Client Reminder Management platform, Customer.io. In this role, you will partner with cross-functional stakeholders to translate separate Marketing asks into one seamless, client-forward experience.

Key Responsibilities:

• Capability to understand the client mapping and journey experiences
• Use JSON and/or JavaScript to create liquid templating for dynamic email content
• Be an ambassador for Marketing to other lines of business, working cross-functionally to relay needs
• Send communications (Email, SMS, Push, etc) for hospitals in C.IO
• Understand key data surrounding the client journey and work on implementing ongoing improvements
• Partnering with Marketing to provide C.IO data for reporting

Minimum Knowledge, Skills, and Abilities:

• 2 years in a CRM platform, ideally C.IO
• 2 years in a CDP platform
• Problem-solving for technical challenges and data discrepancies
• Clear communication to clarify Marketing needs and project requirements
• Experience and working knowledge of Excel, PowerPoint, QuickBase, PowerBI

Preferred Knowledge, Skills, and Abilities:

• Bachelor’s degree in marketing or related field
• Basic knowledge of veterinary medicine, specifically towards client communication
• JavaScript and JSON experience

Compensation: $27.64 - $35.41/hr

FSLA Status: Non-Exempt