Director, Product Management (Consumer)

At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.

About the Product team 

The Product team listens to our customers’ needs and translates those insights into a clear product vision. The team works closely with design, engineering, and analytics to build scalable financial products that empower people to manage their money with confidence. We rely on empathy, curiosity, and business sense to prioritize features and improve experiences. Our role is to lead with clarity, support cross-functional execution, and champion the user in every decision.

About the role

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without hidden fees or compounding interest. Our Direct to Consumer Products, Surfaces, and Growth programs are a fast-growing product set that operates with the agility of a startup while leveraging the scale of an industry leader, delivering quality Consumer Experiences to our Consumers and Growth to the business alike.

You will be a pivotal strategic leader responsible for defining the next chapter of Affirm's Consumer & Card Growth programs. You will lead a portfolio of high-impact consumer journeys that directly influence conversion, engagement, and revenue. This is a role for a seasoned product leader obsessed with consumer experiences and quality, driving Consumer Product growth ie Cards, and disrupting the payments & credit landscape

What you'll do

• Strategic Leadership: Define and socialize a long-term Growth and App vision and strategy, and translate that vision into clear roadmaps and decisions that teams can execute against
• Portfolio Oversight: Manage and scale a portfolio of consumer-facing surfaces, and growth platforms, including Onboarding flows, App surfaces, and platforms like Segmentation & Targeting services, ensuring a simple and consistent experience across platforms
• Lead and grow a high-performing PM team. Build, mentor, and manage a team of product managers, including people managers. You'll set the bar for craft, create development paths, and cultivate a culture of ownership, rigor, and candor.
• Executive Communication: Proactively align senior leadership on strategy, execution risks, and mitigation plans, ensuring organizational clarity during complex initiatives
• Drive cross-functional alignment at scale: Partner with Engineering, Design, Analytics, and Revenue leaders to optimize the marketplace ecosystem, balancing merchant value with consumer experiences
• Operational Excellence: Establish frameworks for rigorous experimentation and funnel analysis to drive measurable gains in completion rates and customer retention

What we look for

• Experience: 10+ years of product management leadership, with a proven track record of shipping large-scale consumer products in fintech, e-commerce, or marketplace environments.
• Strategic Clarity: Demonstrated ability to bring "clarity when things feel messy," turning ambiguous problems into crisp narratives and structured execution plans.
• AI/LLM Fluency: Familiarity with AI-native product development, including agentic patterns and LLM-powered discovery experiences, to lead our highest-leverage bets in search
• Analytical Rigor: Exceptional ability to use data (including LTV/CAC and profitability assessments) to guide prioritization and quantify the impact of product features.
• People Leadership: Experience operating through layers of leadership, delegating ownership effectively, and scaling decision-making across diverse product lines.
• Consumer Empathy: A "consumer-first" mindset with a high bar for design polish and a commitment to delivering honest financial products

Pay Grade - T
Equity Grade - USA 18

Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)

USA base pay range (CA, WA, NY, NJ, CT) per year: $300,000 - $360,000
USA base pay range (all other U.S. states) per year: $267,000 - $327,000

#LI-Remote

Remote-first with flexibility built inAffirm is proud to be a remote-first company. Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an Affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboarding experience.

Benefits designed for youOur benefits reflect our commitment to care, transparency, and flexibility. Here are a few highlights:

• Health coverage at no cost: We cover 100% of premiums for employees and their dependents.
• Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.
• Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.
• Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount.

We’re committed to providing an inclusive interview process, including accommodations for candidates with disabilities. If you need support, we’re happy to help.

For positions based in San Francisco or Los Angeles: Affirm considers qualified applicants with arrest and conviction records, as required by law.

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