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Manager, Sales Development

Role overview

Summary

The Manager, Sales Development is responsible for leading Everway’s inbound and outbound Sales Development teams. This role focuses on establishing performance standards and coaching to convert customer interest into qualified pipeline and revenue opportunities, while collaborating with various teams to align Sales Development activities with broader business goals.

Qualifications

  • 3+ years of experience leading sales development or inside sales processes in a B2B environment.
  • Previous experience with team leadership responsibilities, including coaching, mentoring, or guiding SDRs, BDRs, inside sales teams, or similar revenue-facing teams.
  • Experience managing inbound, outbound or account-based motions tied to pipeline generation and revenue outcomes.
  • Experience using performance metrics to guide coaching, prioritisation and team decisions.
  • Experience working with outbound engagement platforms such as Gong, or equivalent tools.

Responsibilities

  • Lead the inbound and outbound Sales Development teams, establishing clear priorities, ownership, and accountability.
  • Define how inbound and outbound SDRs work together to support pipeline creation, lead qualification, and revenue growth.
  • Establish efficient processes for lead engagement, qualification, routing, and handoffs to Sales.
  • Coach SDRs on outbound prospecting, multi-channel engagement, decision-maker conversations, product knowledge, and effective messaging.

Key facts

Hard skills

Other skills

  • Team Leadership
  • Coaching
  • Communication

About the company

n2y LLC logo

n2y LLC

  • EdTech
  • Scaleup
  • 51–200
Our Shared Vision: Everyone Can Learn Like you, we believe every student has a right to experience the joy of learning, to gain meaningful access to the general education curriculum and to reach their full potential. For 20 years, it’s been our mission at n2y® to enrich the lives of students with complex learning needs—and those who serve them. One TRUSTED Source Today, in nearly 60,000 classrooms across the country, n2y is changing the lives of administrators and teachers, therapists and paraprofessionals, and all the students we serve—seamlessly delivering a complete, differentiated instructional program tailored to individual classroom and student needs. Our evidence-based solution supports every member of the special education team with standards-aligned content, planning, tracking and reporting. Students’ data stays with them throughout their education journey, making it easy to provide continuity and ensure a trajectory to success. One CONVENIENT Platform n2y’s comprehensive, cloud-based special education solution helps you manage complex tasks so you can focus on teaching and nurturing your students, ensuring that they participate in class, make meaningful progress in your program, and develop a path to independence. Delivered from one easy-to-navigate platform, our content is always up-to-date and aligned to your state’s extended standards. The RIGHT Total Solution for Your Students Developed by experts in the field, with input from practicing special educators at every stage, our total special education solution prepares students for the ultimate test: establishing a path to independence and success in life. Empower learning and enrich lives with our accessible academic content, supplemental newspaper, symbol communication tools, skill-based learning games, self-regulation and classroom management program and professional development—all detailed in the pages that follow.

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Job description

Every mind is unique. Yet much of the world is still built for what’s considered "normal," leaving too many people behind. At Everway, we change that by creating technology that helps everyone understand and be understood. By understanding and addressing the unique needs of each individual, we're creating a world where differences are recognized and valued.

Our careers fit real life. When you join us, you’re not just taking a job. You’re joining a movement to build a more neuroinclusive world. We’re a global community of over 800 employees spanning North America, UK, Europe, Australia, and New Zealand. A career here is purposeful and fast-moving, with clear expectations, modern tools, and the clarity to focus on what matters most. 

Our people are supported and encouraged to show up as they are, with different ways of thinking welcomed and valued. We pride ourselves on our core values that are embedded within our culture. These are to be curious, have courage, and commit fully.

Join us at Everway - together, we can unlock the full potential of every mind.

About the role

The Manager, Sales Development leads Everway’s inbound and outbound Sales Development teams. You’ll establish the operating rhythm, performance standards, and coaching approach that help the team convert customer interest and proactive outreach into qualified pipeline and revenue opportunities.

You’ll manage a team of inbound and outbound SDRs, creating clear ownership, improving pipeline quality, and driving consistent execution across prospecting, lead qualification, and opportunity generation.

You’ll work closely with Growth Marketing, Customer Operations, Revenue Operations, Marketing Operations, and Sales leadership to align Sales Development activities with campaigns, account priorities, and broader go-to-market goals.

Main Responsibilities

In this role, you will:

  • Lead the inbound and outbound Sales Development teams, establishing clear priorities, ownership, and accountability.
  • Define how inbound and outbound SDRs work together to support pipeline creation, lead qualification, and revenue growth.
  • Align SDR execution with sales priorities, account segmentation, buying dynamics, and opportunity goals.
  • Establish efficient processes for lead engagement, qualification, routing, and handoffs to Sales.
  • Manage day-to-day SDR performance against discovery calls, qualified opportunities, pipeline generation, conversion rates, and SLA adherence.
  • Partner with Sales leadership on territory design, account strategy, routing, ownership, and handoffs.
  • Own Gong strategy across the Sales Development organization, including flow governance, best practices, reporting, and ongoing optimization.
  • Use performance data to identify blockers, improve processes, and inform coaching and development across the team.
  • Coach SDRs on outbound prospecting, multi-channel engagement, decision-maker conversations, product knowledge, and effective messaging.
  • Lead onboarding and ramp for new hires, ensuring readiness across tools, processes, and performance expectations.
  • Partner with Growth Marketing, Revenue Operations, Marketing Operations, and Sales leadership to align execution with campaigns, account-based strategies, and planning.
  • Maintain strong pipeline management, CRM accuracy, and forecasting discipline across Sales Development activities.

Essential Criteria 

  • 3+ years of experience leading sales development or inside sales processes in a B2B environment
  • Previous experience with team leadership responsibilities, including coaching, mentoring, or guiding SDRs, BDRs, inside sales teams, or similar revenue-facing teams. 
  • Experience managing inbound, outbound or account-based motions tied to pipeline generation and revenue outcomes.
  • Experience using performance metrics to guide coaching, prioritisation and team decisions.
  • Experience working with outbound engagement platforms such as Gong, or equivalent tools.
  • Ability to coach early-career sales talent and set clear, consistent performance expectations.
  • Communicates clearly and effectively with Sales, Marketing, Revenue Operations and other cross-functional partners.

Desirable Criteria

  • Experience managing high-volume, lower-complexity account motions.
  • Experience improving automation, reporting accuracy or workflow efficiency.
  • Experience applying AI or automation tools to improve team productivity, outreach quality or performance insight.
  • A degree or equivalent experience in Business, Marketing, Communications or a related field.

Please submit your application by Friday November 13, 2026.

Please note: applications may close early due to high demand, so early submission is encouraged.

Join our team and enjoy a competitive salary with bonus opportunities, flexible work schedules, and comprehensive health and wellness benefits. We offer flexible time off plans, career growth through development programs, and a collaborative, innovative culture where your ideas matter.  Ready to make an impact? Apply today and be part of a company that invests in your success!

We are committed to providing a Drug-Free Workplace for all employees.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

You can view our Recruitment and Selection Policy here.

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