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Head of Sales

Role overview

Summary

The Head of Sales at Reacher is responsible for owning sales operations and managing the AE team. This role focuses on setting territories, building sales processes, and ensuring accountability, allowing founders to concentrate on selling while you handle the operational aspects.

Qualifications

  • Experience as a Head of Sales, VP of Sales, or similar at an early or growth-stage company.
  • A track record of setting territories, quota tracking, and sales processes.
  • Comfort working in a startup and doing the ops work yourself at first.
  • Clear communication and a bias toward simple systems and visible numbers.
  • Preferred: B2B SaaS sales leadership, especially selling to e-commerce brands or agencies.

Responsibilities

  • Manage the AE team, including performance coaching and day-to-day accountability
  • Set territories and keep quota, leading metrics, and attainment visible
  • Build and run sales processes: pipeline hygiene, forecasting, reporting, and regular ops cadences
  • Hire and ramp AEs as we grow across the US, Canada, and other English-speaking markets

Key facts

  • Remote from: United States
  • Full time
  • Expert & Leadership (>10 years)
  • Head of Sales
  • English

Hard skills

Other skills

  • Accountability
  • Team Management
  • Forecasting
  • Communication
  • Problem Solving

About the company

Reacher logo

Reacher

  • AdTech & MarTech
  • Unknown
Reacher is an AI-powered SaaS platform that automates and scales creator and affiliate relationships for TikTok Shop sellers. It offers creator discovery, automated personalized outreach, campaign and community management, creative analysis, and creator relationship tracking to help brands grow sales and creator-generated content at scale. Reacher is an official TikTok Shop partner and Y Combinator-backed, serving brands across multiple global markets.

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Job description

Location: Remote (US preferred). San Francisco or Los Angeles is a plus.

Employment Type: Full-time

About the role

We're hiring a Head of Sales to own sales operations and the AE team at Reacher. Reacher is an AI-powered TikTok Shop affiliate platform trusted by 3,000+ brands. This is a senior, hands-on seat: you will set territories, make quota visible, build the processes, and manage the people. We are not looking to promote a junior AE into this role. You will take over the ops, accountability, and reporting work that founders are covering today.

What you'll do

  • Manage the AE team, including performance coaching and day-to-day accountability

  • Set territories and keep quota, leading metrics, and attainment visible

  • Build and run sales processes: pipeline hygiene, forecasting, reporting, and regular ops cadences

  • Hold the team to outreach volume, conversion, and quota

  • Work with founders so AEs keep selling while you own the operating system around them

  • Hire and ramp AEs as we grow across the US, Canada, and other English-speaking markets

What you bring

  • Experience as a Head of Sales, VP of Sales, or similar at an early or growth-stage company

  • A track record of setting territories, quota tracking, and sales processes

  • You've managed AEs and created accountability without needing to close every deal yourself

  • Comfort working in a startup and doing the ops work yourself at first

  • Clear communication and a bias toward simple systems and visible numbers

Nice to have

  • B2B SaaS sales leadership, especially selling to e-commerce brands or agencies

  • Familiarity with TikTok Shop, social commerce, or creator marketing

  • Experience with CRM and sales ops tooling (HubSpot or similar)

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