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Market Research Specialist | UK hours

Role overview

Summary

This role focuses on sourcing off-market acquisition targets for M&A advisers serving UK SME buyers. You will engage with business owners, qualify their interest, and facilitate connections, all while maintaining accurate records in the CRM.

Qualifications

  • 2+ years in outbound sales, research or business development.
  • Fluent English for confident communication with business owners.
  • Ability to research independently using company websites and filed accounts.
  • Organized and careful with data management.
  • Preferred: CRM experience.

Responsibilities

  • Build target lists from data tools based on client criteria.
  • Conduct outreach to business owners via phone, email campaigns, and LinkedIn.
  • Set up introductory calls between business owners and advisers.
  • Maintain accurate records in the CRM for every company and outreach channel.

Key facts

Hard skills

Other skills

  • Communication
  • Resilience

About the company

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VirtuHire

  • Staffing & Recruiting
  • 11–50
Unknown

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Job description

Each analyst is paired with one of the M&A Advisers and sources off-market acquisition targets for that adviser’s buy-side clients. These are mostly UK SME buyers: private equity, family offices, trade buyers and entrepreneurs. The work covers a range of industries, for example FM/HVAC, testing and compliance, accountancy, IT/MSP, healthcare, childcare and manufacturing.

Day to day

  • Building target lists from data tools against each client’s criteria. The expectations is at least 350 companies ready for outreach each week.
  • Outreach to business owners by phone, email campaigns and LinkedIn, then qualifying their interest and basic financials (turnover, EBITDA, ownership, reasons for selling).
  • Setting up introductory calls between owners and the advisers.
  • Keeping the CRM accurate: every company, contact, source and outreach channel recorded.
  • Attending a weekly mandate meeting with the advisers and reporting on monthly targets.

Targets
The role is measured on output: off-market opportunities per month (currently 22, going up in 2027) and introductory calls (around 10 a month).

Requirements

  • 2+ years in outbound sales, research or business development (financial sales, recruitment, insurance and real estate all work well).
  • Confident talking with business owners in fluent English. This matters most.
  • Comfortable researching on your own initiative: reading a company’s website, filed accounts and LinkedIn and judging quickly whether it fits a client.
  • Organised and careful with data. CRM experience is a plus.
  • Resilient and self-driven. You will be working remotely, so you have to keep the pipeline moving without someone watching over you.
  • Interest in M&A is a bonus. Prior experience isn’t needed.

Hours
Full time, 40 hours a week, on UK business hours (roughly 9:00–17:30 UK).

What sets the best people apart

  • They’re strong researchers. They understand each client’s criteria and find businesses that genuinely fit, not just ones that match a sector code. That means going beyond the database to company websites, filed accounts and industry directories, and spotting good businesses that others miss.
  • They run outreach campaigns with discipline. Lists are built and campaigns sent on schedule every week, follow-ups are never missed, and they track what’s working and adjust.
  • They get owners talking. Most of the businesses we approach aren’t for sale, and the best people can turn “not selling” into “happy to have a conversation”.
  • They’re resourceful. When there’s no phone number or decision maker, they find another way in through email, LinkedIn or the company’s website.
  • They work closely with their adviser. They ask questions, understand each client’s priorities and share what’s working.
  • They manage themselves well. They plan their own day and hit their numbers without anyone checking on them.
  • They’re accurate. Their CRM records are clean and complete, so the whole team can rely on them.

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