Job Overview
Our client is an Australian business growth and digital marketing agency helping small and medium-sized businesses connect digital strategy, branding, websites, online marketing, CRM systems, and AI automation to generate and convert business opportunities.
We are seeking a Marketing & Business Development Coordinator to keep marketing activities and the sales pipeline organized, active, and measurable. The role combines prospect research, marketing content production, CRM administration, approved outreach and follow-up, appointment setting, and proposal coordination. The successful candidate will support the Founder by preparing qualified opportunities and maintaining consistent marketing and business development activity, while strategic decisions, pricing, sales closing, and final approvals remain with the Founder.
Job Details
Work set up: Work from Home (WFH)
Schedule: Monday to Friday | 8:00 AM – 5:00 PM Brisbane Time (AEST)
Holiday: To be confirmed
Headcount: 1
Responsibilities
Prospect Research and Database Development
- Identify suitable Australian and New Zealand small and medium-sized businesses aligned with the client’s target markets and services.
- Research prospects’ websites, services, decision-makers, marketing activity, business developments, networking attendees, and referral opportunities; prepare prioritized prospect recommendations and call briefs.
- Create, update, and de-duplicate leads, contacts, accounts, and opportunities in Zoho CRM, including source, consent, notes, and next actions.
Marketing Content Production and Administration
- Turn approved ideas, voice notes, and source materials into draft LinkedIn posts, carousels, short-form video scripts, newsletters, and campaign content, using AI tools where appropriate.
- Prepare simple on-brand graphics and edit short videos using approved templates and brand guidelines.
- Load, schedule, and quality-check approved content and advertising in Zoho Social or other authorized platforms.
- Maintain the content calendar, asset library, approval status, and publishing records.
- Monitor comments, messages, and campaign responses; record relevant activity in the CRM and escalate sales or reputational concerns.
- Monitor marketing performance, prepare reports, and recommend practical improvements for the client’s own campaigns and client campaigns.
Business Development Coordination
- Draft personalized LinkedIn connection notes, replies, and follow-up messages for the Founder to review and send from their own profile.
- Where approved, network transparently using the coordinator’s own genuine professional identity and send authorized follow-up communications in compliance with documented consent requirements.
- Qualify interested prospects against agreed criteria; arrange discovery calls, confirm attendance, and coordinate rescheduling.
- Prepare concise pre-call briefs outlining business context, likely needs, prior contact, decision-makers, and suggested questions.
Growth Snapshot, Proposal and Referral Support
- Research approved prospects and prepare draft Growth Snapshot materials using approved processes, templates, AI prompts, and evidence standards.
- Verify business names, contacts, links, factual claims, and formatting before submitting documents for review.
- Assemble proposal drafts using approved scopes, pricing, and templates; maintain follow-up tasks after approval and issue.
- Request and track referrals at approved milestones and maintain accurate records of introductions and authorized rewards.
Reporting and Process Improvement
- Provide concise weekly updates on activity, qualified opportunities, discovery calls, proposals, wins, blockers, and upcoming priorities.
- Track which marketing and outreach activities generate useful conversations and paying clients, rather than activity volume alone.
- Document repeatable processes, maintain checklists, and suggest improvements to quality, speed, and follow-up consistency.
Role Boundaries, Approvals and Data Security
- Obtain required approval before publishing content, launching campaigns, issuing proposals, or making commercial commitments; the Founder retains strategy, pricing, solution design, discovery calls, closing, and sensitive relationship decisions.
- Use individual approved accounts and authorized system permissions; never access or impersonate the Founder’s personal LinkedIn account.
- Protect confidential and personal information, respect opt-outs and marketing consent, and follow applicable platform rules and approved outreach processes.
Qualifications
Essential Qualifications
- At least 2 years of relevant experience in marketing coordination, business development support, sales administration, digital marketing, or a comparable role.
- Demonstrated experience researching businesses and decision-makers and turning research into useful prospect briefs or personalized outreach.
- Experience maintaining a CRM, managing follow-up tasks, and keeping prospect and opportunity records accurate.
- Experience preparing business-facing digital content, including social posts, email content, simple graphics, or short-form video.
- Strong written and spoken English, including clear communication suited to Australian business audiences.
- Excellent attention to detail, reliable task completion, sound judgment, and confidence working independently in a remote team.
- Strong organization, commercial curiosity, quality control, and willingness to learn new tools and processes.
Preferred Qualifications
- Experience with Zoho One applications, including Zoho CRM, Zoho Social, Campaigns, WorkDrive, Forms, Bookings, or Books.
- B2B prospecting and marketing experience involving Australian small and medium-sized businesses.
- Experience with Canva, video editing, social scheduling platforms, and AI-assisted research or content workflows.
- Experience preparing proposals, reports, sales briefs, or marketing performance summaries.
- Qualification in marketing, business, communications, or a related field, or equivalent practical experience.
