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Director of Content Strategy

Role overview

Summary

This role is for a Director of Content Strategy at WeVote, a nonprofit focused on increasing voter participation. You will lead the development and execution of content initiatives that engage voters and support civic education, collaborating with various teams to enhance WeVote's influence and reach.

Qualifications

  • 3+ years of experience in content strategy, communications, digital marketing, or related fields.
  • Demonstrated ability to create and execute content strategies that drive awareness and engagement.
  • Experience understanding audience needs and optimizing content performance across digital channels.
  • Exceptional writing, editing, and storytelling abilities.
  • Experience collaborating with diverse stakeholders and managing projects across multiple teams.

Responsibilities

  • Develop a comprehensive content strategy that aligns with WeVote's mission and audience needs.
  • Identify opportunities to expand audience reach and strengthen relationships through strategic content initiatives.
  • Oversee content roadmaps, editorial calendars, and campaign planning across various digital communications.
  • Monitor content effectiveness and engagement metrics to continuously improve content strategy.

Key facts

  • Remote from: United States
  • Full time
  • Expert & Leadership (>10 years)
  • Content Director
  • English

Hard skills

Other skills

  • Strategic Thinking
  • Communication

About the company

We Vote logo

We Vote

  • Non-profit & NGOs
  • Small startup
  • 2–10
We Vote is building the next generation of voting tech. We're creating a digital voter guide informed by issues you care about and people you trust. Through our nonpartisan, open source platform, we'll help you become a better voter, up and down the ballot. You have a lot of decisions to make when you vote, and political campaigns don't always tell the whole truth. With fake news and misinformation, it's hard to tell which candidate or ballot initiative is on your side. Does that candidate for state legislature care about the same issues that you do? Does the awkwardly-worded ballot initiative support what you believe or is it the exact opposite (and was it purposely written to be so confusing?!) We Vote cuts through the clutter to help you understand what's on your ballot. Our open platform empowers voters to create and share voter guides that aggregate information and opinions across personal networks. So you can help your friends be better voters too.

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Job description

Help Shape How Millions of Voters Engage with Reliable Civic Information

WeVote is a nonpartisan civic technology nonprofit dedicated to increasing voter participation through innovative digital tools and trusted voter education resources. As a Fast Forward nonprofit technology grantee, WeVote empowers voters with the information they need to make informed decisions and participate confidently in democracy.

We are seeking a strategic and innovative Director of Content Strategy to lead the development and execution of WeVote's content vision across digital channels. This volunteer leadership role is ideal for an experienced content strategist, communications leader, digital marketer, or media professional who is passionate about civic engagement and audience growth.

As Director of Content Strategy, you will define how WeVote communicates with voters, volunteers, supporters, and stakeholders through impactful content initiatives. You will oversee content planning, messaging strategy, editorial priorities, audience engagement efforts, and cross-functional collaboration to expand WeVote's reach and influence.

What You'll Do

Develop Content Strategy

Create and lead a comprehensive content strategy that aligns with WeVote's mission, organizational goals, audience needs, and voter engagement objectives.

Drive Audience Growth & Engagement

Identify opportunities to expand audience reach, increase engagement, and strengthen relationships with voters, volunteers, donors, and supporters through strategic content initiatives.

Lead Content Planning

Oversee content roadmaps, editorial calendars, and campaign planning across blogs, newsletters, voter education resources, thought leadership content, and digital communications.

Shape Organizational Messaging

Develop messaging frameworks and content guidelines that ensure consistency across all channels while reinforcing WeVote's nonpartisan mission and brand voice.

Collaborate Across Teams

Partner with leaders across Product, Political Data, Communications, Marketing, Partnerships, and Volunteer Recruitment to identify content opportunities and align messaging efforts.

Analyze Content Performance

Monitor content effectiveness, audience behavior, engagement metrics, and communication trends to continuously improve content strategy and impact.

Lead Content Contributors

Provide strategic guidance and leadership to volunteer writers, editors, researchers, content creators, and communications team members.

Support Thought Leadership Initiatives

Help position WeVote as a trusted leader in civic technology, voter education, and democratic participation through compelling storytelling and content innovation.

What We're Looking For

Content Strategy Experience

3+ years of experience in content strategy, communications, digital marketing, content leadership, audience development, media, publishing, or related fields.

Strategic Thinking

Demonstrated ability to create and execute content strategies that drive awareness, engagement, audience growth, and organizational impact.

Audience & Engagement Expertise

Experience understanding audience needs, developing content journeys, and optimizing content performance across digital channels.

Strong Communication Skills

Exceptional writing, editing, messaging, and storytelling abilities with the ability to translate complex topics into clear, accessible content.

Data-Informed Decision Making

Comfortable using content analytics, engagement insights, and performance metrics to guide strategic decisions.

Cross-Functional Leadership

Experience collaborating with diverse stakeholders and managing projects across multiple teams and initiatives.

Mission Alignment

Passion for democracy, civic engagement, voter education, and leveraging content to create meaningful social impact.

Self-Starter Mentality

Ability to thrive in a remote, volunteer-driven environment while independently driving strategic initiatives forward.

Why Join WeVote?

  • Help shape how millions of voters access and engage with trusted civic information.
  • Lead content strategy for a nationally recognized civic technology nonprofit.
  • Build executive-level experience in digital strategy, communications, and audience development.
  • Collaborate with mission-driven professionals in technology, media, civic engagement, and nonprofit leadership.
  • Make a measurable impact on voter participation and democratic engagement.

Position Details

Location: Remote (U.S.-based volunteers preferred)

Time Commitment: Approximately 5–10 hours per week

Compensation: Volunteer Position

* Fraud and phishing warning * 

Please apply directly via our volunteering portal/ATS at https://wevote.applytojob.com/apply. Do not apply via any other job portals, aggregators, or sites, as your information may not be secure, or the role may no longer be accepting applications. Thank you!!

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