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Cultural Exchange Revenue Generation Manager

Role overview

Summary

The role focuses on driving demand and new revenue streams for Vanteo’s J-1 teacher brands. You will oversee marketing initiatives and partnerships that create qualified leads for regional teams, contributing to the company's growth in the education sector.

Qualifications

  • 5+ years in marketing, business development, or partnerships, preferably B2B or education.
  • Experience running multi-channel campaigns and managing a marketing budget.
  • Track record of building partner or channel programs that generate measurable revenue.
  • Strong analytical skills and experience with HubSpot or similar marketing automation tools.
  • Preferred: Knowledge of the K–12 market or international recruitment is a strong plus.

Responsibilities

  • Lead the cross-brand marketing engine, including campaigns and lead generation.
  • Build and manage channel partnerships for revenue generation.
  • Generate and qualify school and district leads for regional teams.
  • Plan and manage trade shows, conferences, and career fairs.

Key facts

Hard skills

Other skills

  • Analytical Skills

About the company

Vanteo logo

Vanteo

  • HR Services
  • 201–500
Vanteo is the trusted partner for organizations seeking international hiring, workforce mobility, and cultural exchange. We deliver end-to-end talent acquisition services through legally compliant and ethically managed programs, working closely with federal and state governments to ensure seamless execution. Our approach combines workforce solutions for qualified candidates and essential workers with cultural exchange programs that foster international learning. With a team of former visa officers, immigration attorneys, and government relations experts, we manage the complete talent journey from sourcing to post-placement support. Having served more than 400 enterprises, Vanteo transforms workforce challenges into competitive advantages by integrating regulatory expertise, cultural intelligence, and operational excellence. We deliver talent solutions that align with organizational culture and drive measurable business results - providing speed without sacrifice and strategic advantage that compounds over time. Services • International talent solutions for specialized professionals • Essential worker programs (H-2A, H-2B) • EB-3 permanent residence visa programs • Cultural exchange programs (J-1 visas) • Visa documentation and process management • Embassy coordination and interview preparation • Arrival management and relocation support • Ongoing compliance and support services • Government relations and regulatory consulting • Strategic workforce planning and consulting Vanteo is not a law firm and does not provide legal advice.

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Job description

About the Role

The Manager of Revenue Generation drives demand and new revenue streams for Vanteo’s J-1 teacher brands. You will run the cross-brand marketing engine, build channel partnerships for our large network. This role turns market insight into qualified pipeline for the regional partnership teams.


Key Responsibilities

  • Lead the cross-brand marketing engine, including campaigns, websites, school-facing and teacher-facing lead generation, and the J1X relaunch.
  • Build and manage channel partnerships
  • Develop and launch marketing for specialty in partnership with brand leaders.
  • Generate and qualify school and district leads, and hand them off to regional teams through HubSpot.
  • Create new revenue opportunities from our existing teacher network and alumni base.
  • Plan and manage trade shows, conferences, and career fairs.
  • Measure campaign and channel performance (lead volume, cost per lead, conversion, and revenue) and reallocate spend accordingly.
  • Work with Sales Operations on attribution, lead scoring, and reporting.

Qualifications

  • 5+ years in marketing, business development, or partnerships, preferably B2B or education.
  • Experience running multi-channel campaigns and managing a marketing budget.
  • Track record of building partner or channel programs that generate measurable revenue.
  • Strong analytical skills and experience with HubSpot or similar marketing automation tools.
  • Knowledge of the K–12 market or international recruitment is a strong plus.

Supervisory Responsibility

No

Work Environment

Prolonged periods sitting at desk and working on a computer, must be able to lift up to 15 lbs.

EEO statement

The company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Please note that this job description is not designed to cover all activities, duties, or responsibilities. Activities duties and responsibilities may change at any time with or without notice.

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