Sr. Director, Marketing

Key Responsibilities

Demand Generation & Campaign Execution

• Translate overarching marketing strategies into actionable, cohesive demand generation campaigns that drive pipeline growth.
• Lead business development and account-based marketing (ABM) initiatives to support customer acquisition and revenue goals.
• Manage the execution of major organizational go-to-market (GTM) rollouts, ensuring alignment with sales objectives.

Marketing Operations & Revenue Analytics

• Oversee revenue operations, establishing processes and metrics to track marketing performance and ROI across the customer lifecycle.
• Manage and optimize the marketing technology stack, including platforms for outreach, intent data, and content analytics (e.g., Outreach, Demandbase, SEMRush, PathFactory).
• Lead vendor evaluations, negotiate contracts, and manage software renewals to ensure system efficiency.

Brand Governance & Product Communications

• Implement the governance model for client-facing product communications and marketing materials.
• Review and approve external-facing content to ensure factual correctness, clarity, and strict alignment with Ansira brand standards.

Budget, Procurement & Team Management

• Lead, mentor, and develop a remote team of marketing and operations professionals.
• Own and manage the marketing operations budget, tracking Budget vs. Actuals (BVA) and overseeing the procurement process (e.g., generating POs, approving invoices).
• Drive operational follow-through by assigning clear task ownership, implementing targeted follow-ups, and managing project timelines.

Requirements

• Extensive leadership experience in B2B Marketing, Demand Generation, and Revenue Operations.
• Proven track record of executing high-stakes marketing campaigns.
• Deep expertise in marketing technology stacks (e.g., Outreach, Demandbase, SEMrush) and software vendor management.
• Strong financial acumen with experience managing departmental budgets and procurement processes.
• Exceptional project management, analytical, and strategic thinking capabilities.
• Commitment to producing clear, jargon-free, and brand-compliant messaging.