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Creative Specialist

Role overview

Summary

This role focuses on developing creative strategies for social media content at Zurich. You will transform strategic briefs into engaging, platform-specific content while collaborating with various teams to ensure alignment with the creative vision.

Qualifications

  • Around 3-4 years of experience creating content for social media platforms.
  • Strong understanding of native formats for TikTok, Instagram, Reddit and other social platforms.
  • Experience in copywriting and visual storytelling.
  • Familiarity with tools such as CapCut, Canva, Adobe Suite or similar.
  • High level of English, as we work in an international environment.

Responsibilities

  • Transform Creative Strategist briefs into creative ideas ready for execution.
  • Develop storyboards, scripts, post concepts, copy and visual proposals.
  • Create, adapt and optimize content for TikTok, Instagram, Reddit and other channels.
  • Work closely with videomakers to develop short-form video content.

Key facts

Hard skills

Other skills

  • Strategic Thinking
  • Collaboration
  • Open Mindset

About the company

Zurich Insurance logo

Zurich Insurance

  • Insurance
  • XLarge
  • 10,001+
Zurich is a leading multi-line insurer that serves its customers in global and local markets. With about 60,000 employees, it provides a wide range of property and casualty, and life insurance products and services in more than 210 countries and territories. Zurich’s customers include individuals, small businesses, and mid-sized and large companies, as well as multinational corporations. The Group is headquartered in Zurich, Switzerland, where it was founded in 1872. ONE TEAM, ONE PURPOSE We are Zurich, one global company, with one mission, one ambition, one set of shared values and a clear commitment to our stakeholders: our customers, our people, our shareholders, and the communities in which we live and work. To find out more, follow us on Twitter: @Zurich, like us on Facebook: Zurich, subscribe on YouTube: Zurich Insurance Group, follow us on Instagram: zurichinsurance or visit our website: www.zurich.com You can find Zurich's community guidelines on https://www.zurich.com/services/social-media

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Job description

 

About the Role

We’re looking for a Creative Specialist who enjoys developing ideas for social media and transforming strategic briefs into relevant, platform-native content ready for execution.

Someone deeply connected to digital culture, with strong creative judgment and the ability to turn concepts into engaging content across platforms such as TikTok, Instagram, Reddit and emerging social channels.

What will your mission be?

To bring creative strategy to life through social content, developing ideas, assets and platform-specific executions while ensuring the final output remains true to the original creative vision.

What are we looking for?

  • Around 3-4 years of experience creating content for social media platforms.
  • Strong understanding of native formats for TikTok, Instagram, Reddit and other social platforms.
  • Ability to develop ideas from concept to storyboard and final execution.
  • Experience in copywriting and visual storytelling.
  • Strong visual judgment and understanding of platform-specific content behaviours.
  • Familiarity with tools such as CapCut, Canva, Adobe Suite or similar.
  • Ability to collaborate effectively with strategy, insights, design, production and project management teams.
  • Organized, proactive and execution-oriented mindset.
  • High level of English, as we work in an international environment.

Responsibilities

  • Transform Creative Strategist briefs into creative ideas ready for execution.
  • Develop storyboards, scripts, post concepts, copy and visual proposals.
  • Create, adapt and optimize content for TikTok, Instagram, Reddit and other channels.
  • Develop content proposals for editorial calendars based on defined content territories.
  • Work closely with videomakers to develop short-form video content.
  • Adapt content to the formats, codes and behaviours of each platform.
  • Ensure final assets are consistent with the creative idea, brand tone and channel requirements.

Technical Requirements

  • Experience creating content for brands or clients.
  • Strong understanding of social media formats, trends and platform dynamics.
  • Ability to write copy and develop visual narratives across channels.
  • Experience developing storyboards, scripts and social content concepts.
  • Familiarity with content creation and editing tools such as CapCut, Canva and Adobe Suite.

We will especially value

  • Experience in social media, content creation or creative agencies.
  • Strong creative sensibility and visual taste.
  • Experience creating short-form video content.
  • Interest in digital culture, emerging platforms and content trends.
  • Ability to collaborate in multidisciplinary teams and fast-paced environments.

You are the heart & soul of Zurich! 
 

At Zurich, we like to think outside the box and challenge the status quo. We take an optimistic approach by focusing on the positives and constantly asking What can go right? 

We highly value the experience and know-how of our employees and offer a wide range of opportunities across business areas to encourage you to apply for new opportunities within Zurich when you are ready for your next career step. 

Let’s continue to grow together!

  • Location(s):  ES - Barcelona 
  • Remote working:
  • Schedule: Full Time
  • Recruiter name: Marcel Sanz Quintana
  • Closing date:
 

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