Head of Growth

Head of Growth

Location: Remote - Europe, Asia, the Middle East or Australia
Employment: Permanent
Function: Growth and Marketing

About the company

We’re working with a crypto security company that helps protect users from scams, phishing and malicious on-chain activity. Its consumer product identifies potential threats before users interact with suspicious websites or transactions.

The company has built an established user base and is now focused on reaching more active crypto users and expanding its distribution.

The role

We’re looking for a Head of Growth to lead user acquisition and retention for a consumer crypto product. You’ll work directly with the founders to set the growth strategy, identify the most valuable user segments and build new distribution channels.

The focus is on attracting and retaining users who meaningfully engage with the product—not simply increasing installs or sign-ups. You’ll build the growth function and take direct responsibility for its results.

What you’ll do

• Own user growth and retention: Lead acquisition, activation and 30-day retention, with clear measures for acquisition cost, retained users and revenue.

• Identify valuable user segments: Assess crypto audiences, trading behaviours and markets to prioritise users based on long-term value.

• Build distribution partnerships: Develop relationships with wallets, exchanges, DeFi protocols, NFT platforms and other crypto products.

• Grow through KOLs and communities: Work with crypto influencers, communities and industry partners to reach relevant audiences. Develop timely campaigns around security incidents and emerging threats.

• Develop referral and product-led growth: Partner with engineering on referral incentives, sharing features and other ways users can introduce the product to others.

• Test and scale acquisition channels: Experiment with search, sponsored newsletters, content, community distribution and browser extension store optimisation. Measure results and invest in channels that perform.

• Own growth reporting and commercial outcomes: Track the journey from installation through activation, retention and user activity. Use the data to improve acquisition efficiency and show the impact of growth initiatives.

• Work directly with the founders: Set priorities and targets, shape the strategy and lead execution.