SDR & Appointment Setter

Turn outbound B2B prospecting into qualified appointments for digital marketing and SEO services across the UK market.

Remote (South Africa) | Remote | 09:00–17:00 UK Time | R26,500 per month

ABOUT OUR CLIENT

Our client provides digital marketing and SEO services to businesses within the UK market.

The business uses outbound prospecting, LinkedIn engagement and lead qualification to connect with prospective B2B clients and generate qualified sales opportunities.

THE ROLE: SDR & APPOINTMENT SETTER

The SDR & Appointment Setter will be responsible for reaching out to prospective clients across the UK market, qualifying leads and setting high-quality appointments for the Sales Manager.

The role focuses on cold calling, appointment setting, LinkedIn prospecting, CRM management and identifying how digital marketing and SEO services could benefit prospective clients.

KEY RESPONSIBILITIES

• Conduct approximately 60 cold calls per day using provided lead lists targeting B2B prospects in the UK market.
• Generate 5–7 qualified appointments per week.
• Connect with long-term prospects on LinkedIn to nurture relationships and build a warm pipeline over time.
• Maintain meticulous CRM records by updating prospect details, logging calls and capturing valuable insights and feedback from every conversation, including where a meeting is not booked.
• Assess prospective clients’ needs and articulate how digital marketing and SEO services can benefit their business.

ABOUT YOU

• Proven track record in B2B cold calling and appointment setting, specifically targeting the UK market.
• Native or fully fluent, clearly spoken English.
• Strong interpersonal skills and high conversational agility.
• Reliable home office setup, including a fast and stable internet connection, quiet workspace and high-quality hardware/headset.
• Experience using CRM platforms to log activities, track lead status and manage data efficiently.
• Active LinkedIn account with the ability to use LinkedIn seamlessly.
• Basic to intermediate understanding of SEO and digital marketing concepts is highly preferred.