Web Analyst

We're looking for a Web Analyst to become part of a top-tier global company specializing in membership, leisure travel, hospitality, consumer finance, and subscription services. The successful consultant must be flexible enough to adjust their schedule to work until 1 pm EST. Responsibilities Maintain and troubleshoot GA4 and GTM organization-wide, covering tagging, configurations, and general upkeep Develop and resolve issues with data layer events and custom tracking needs Draft technical specification documents at the development level, detailing event names, variables, and sample payloads Test new website and app releases to confirm proper functioning of analytics and marketing tags Diagnose and resolve tracking problems involving GA4, GTM, APIs, cookies, redirects, and SPAs Deploy and maintain third-party platforms such as FullStory, Qualtrics, Quantum Metric, Simon Data, Google Ads, and marketing pixels Manage consent and privacy tracking through OneTrust Collaborate with marketing, business, and product teams to identify measurement requirements and design appropriate methodologies Uphold data quality standards through QA processes, verifying the data layer and configured events function correctly Work alongside development, product, marketing, and other stakeholders during new site launches, feature rollouts, and analytics upgrades Requirements A minimum of 3 years working in web analytics Strong command of GA4 and GTM, encompassing tagging, configuration, and troubleshooting Ability to construct and debug data layer events and custom tracking solutions Strong writing skills for development-level technical specification documents Solid grasp of tracking challenges related to APIs, cookies, redirects, and SPAs Working knowledge of third-party tools including FullStory, Qualtrics, Quantum Metric, Simon Data, and Google Ads Familiarity with consent and privacy tracking practices via OneTrust B2-level English language skills