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Senior Web & Digital Analyst

EPAM Systems

Role overview

Qualifications

  • 3+ years of experience in Web Analytics
  • Hands-on experience with Tealium IQ and/or Google Tag Manager
  • Strong working knowledge of Google Analytics 4 (GA4)
  • Proficiency in JavaScript for tag customization and debugging

Responsibilities

  • Implement and configure tracking tags, triggers, and variables within Tealium IQ and Google Tag Manager
  • Design and maintain GA4 event tracking, custom dimensions/metrics, and channel groupings
  • Test, validate, and troubleshoot tracking implementations in collaboration with web development teams
  • Integrate and maintain marketing pixels (Meta, Google Ads, Bing, Floodlight) via tag management system

Key facts

  • Remote from: Ukraine, Europe, EMEA
  • Full time
  • Senior (5-10 years)
  • Web Analytics Specialist
  • English

Hard skills

About the company

EPAM Systems logo

EPAM Systems

  • IT Services & Consulting
  • XLarge
  • 10,001+
Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has used its software engineering expertise to become a leading global provider of digital engineering, cloud and AI-enabled transformation services, and a leading business and experience consulting partner for global enterprises and ambitious startups. We address our clients’ transformation challenges by fusing EPAM Continuum’s integrated strategy, experience and technology consulting with our 30+ years of engineering execution to speed our clients’ time to market and drive greater value from their innovations and digital investments. We make GenAI real with our AI LLM orchestration, testing and engineering solutions, EPAM DIAL, EPAM EliteA™ and EPAM AI/RUN™, respectively. We deliver globally, but engage locally with our expert teams of consultants, architects, designers and engineers, making the future real for our clients, our partners and our people around the world. We believe the right solutions are the ones that improve people’s lives and fuel competitive advantage for our clients across diverse industries. Our thinking comes to life in the experiences, products and platforms we design and bring to market. Added to the S&P 500 and the Forbes Global 2000 in 2021 and recognized by Glassdoor and Newsweek as a Top 100 Best Workplace, our multidisciplinary teams serve customers across six continents. We are proud to be among the top 15 companies in Information Technology Services in the Fortune 1000 and to be recognized as a leader in the IDC MarketScapes for Worldwide Experience Build Services, Worldwide Experience Design Services and Worldwide Software Engineering Services. Learn more at www.epam.com.
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Job description

We are looking for a Senior Web & Digital Analyst to join our Web Tracking & Insights team. The role focuses on implementing, maintaining, and optimizing website and app tracking solutions using tag management systems (Tealium IQ and Google Tag Manager) and Google Analytics 4 (GA4). This is not a frontend web development role: the focus is purely on tracking implementation, data collection, and analytics enablement. Responsibilities Implement and configure tracking tags, triggers, and variables within Tealium IQ and Google Tag Manager Design and maintain GA4 event tracking, custom dimensions/metrics, and channel groupings Test, validate, and troubleshoot tracking implementations in collaboration with web development teams Integrate and maintain marketing pixels (Meta, Google Ads, Bing, Floodlight) via tag management system Test marketing pixel integrations with media agencies Document tracking setups and maintain clear implementation guidelines Requirements 3+ years of experience in Web Analytics Hands-on experience with Tealium IQ and/or Google Tag Manager Strong working knowledge of Google Analytics 4 (GA4) Proficiency in JavaScript for tag customization and debugging Solid understanding of HTML and CSS to interpret page structure and debug Understanding of dataLayer design and event-driven data tracking English proficiency at B2 level or higher Nice to have Understanding of digital marketing technologies and consent management

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