Senior Marketing Specialist

Our fast-growing company is looking to add a Senior Marketing Specialist to a role that plays a central part in our operations. The right person will bring a mix of solid technical background and genuine creative marketing experience to support the rollout of high-performing campaigns for a business that values speed and responsiveness. You'll be working alongside people who take real pride in what they build and who actively help each other grow professionally. This opportunity works well for anyone who enjoys pairing technical strength with strategic marketing thinking, and it offers a clear runway for advancing your career over time. Responsibilities Shape and polish email layouts and landing page designs that adapt smoothly to different devices, working through the modular tools Marketo provides Apply working HTML/CSS skills to diagnose formatting issues, tidy up text presentation, and keep displays reliable across numerous email programs and screen configurations Translate Figma design assets into email builds that render correctly regardless of which client the recipient uses Design and maintain landing pages, intake forms, and reusable modular pieces in Marketo that shorten the build process for later campaigns Set up and manage automated engagement sequences and segmented audience groups in Marketo to fulfill a range of campaign purposes Launch a mix of campaign types, from one-time email pushes to layered drip sequences and event or webinar promotion messaging Take responsibility for building out campaign pieces like merge fields, dynamic blocks, and program frameworks, keeping in line with Marketo's guidelines around naming and folder structure Assist with keeping the database in good shape, managing contact details, and coordinating with the operations side on how leads get scored and routed Monitor how successfully emails reach inboxes, how well they display, and how accurately links get tracked, while reviewing ongoing figures such as open rates, click numbers, opt-outs, and bounces Complete thorough reviews of each email prior to launch to verify correct rendering, functioning links, and properly filled personalization content Design and oversee split-test campaigns that evaluate factors like subject line variations, sender identity, layout differences, and timing for optimal delivery Put together well-defined contact segments using Marketo's audience segmentation features and custom filters, all while keeping compliance with GDPR, CCPA, and CAN-SPAM intact and preserving data quality Confirm every piece of marketing material carries the right UTM tags and functioning tracking links Collaborate with marketing, design, content, and campaign professionals to pin down project needs and steer materials through review and sign-off stages Manage the timeline and scheduling responsibilities for email and campaign work in a marketing department that operates at a constant, high pace Keep organized records of build techniques, coding standards, and template collections to help colleagues get up to speed faster and work more effectively Offer input on new Marketo capabilities and shifting industry approaches to continually raise the bar on campaign results Requirements At least three years of direct experience building and overseeing campaigns using Adobe Marketo Engage, with Marketo Certified Professional or Associate certification counted as a bonus, or equivalent experience on platforms like HubSpot or Salesforce Comfortable command of HTML/CSS, with specific attention to how rendering varies from one email client to another Hands-on background working with email testing tools such as Litmus or Email on Acid Strong familiarity with what influences deliverability, methods for maintaining sender reputation, and compliance standards like CAN-SPAM, GDPR, and CASL Capable of both designing and analyzing results from A/B testing efforts Track record of converting fixed design drafts into functional, brand-consistent email formats Detail-oriented approach paired with steady, reliable QA practices Comfortable juggling several email builds at once while meeting demanding deadlines in a high-tempo workplace Solid English ability, both spoken and written, at a B2 proficiency level or higher