Marketing Specialist - Recruitment # 26-27084

• We are seeking an experienced Senior Specialist, Talent Attraction to join our Talent Acquisition team. This role will serve as a key execution and operational partner responsible for recruitment marketing campaigns, candidate engagement communications, career site and chatbot administration, vendor management, and recruitment marketing program support.
• The ideal candidate is a hands-on practitioner who can independently manage digital recruitment marketing initiatives, collaborate with internal stakeholders and external agency partners, and provide operational oversight of recruitment marketing technologies and campaigns.
• Experience with recruitment advertising platforms, CMS administration, CRM communications, and recruitment marketing agencies is strongly preferred.

• Execute and optimize paid recruitment marketing campaigns in partnership with recruitment marketing agencies.
• Share ownership of campaign execution, project management, stakeholder communications, reporting, and campaign performance tracking.
• Review and approve campaign strategies, assets, campaign spend, and recommendations as needed.
• Manage campaign timelines and ensure successful delivery of recruitment marketing initiatives.

• Support onboarding, administration, and optimization of Appcast recruitment advertising initiatives.
• Serve as a day-to-day contact for programmatic recruitment media activities and vendor coordination.
• Partner across Talent Acquisition, Public Affairs, Corporate Marketing, and external vendors to operationalize recruitment advertising processes.
• Monitor campaign performance and recommend optimizations with agency support.

• Provide oversight, administration, and analytics for the Phenom-powered career site, chatbot, and related candidate experience tools.
• Share ownership to build, edit, and maintain career site content, landing pages, and search engine optimization (SEO) details within the CMS environment.
• Support testing, quality assurance, and launch readiness activities for career site enhancements.
• Partner with Recruitment Marketing, Employer Value Proposition, and Talent Acquisition stakeholders to ensure a seamless candidate experience.
• Assist with ongoing CMS governance and continuous improvement efforts, with an eye on ensuring candidate accessibility and mitigating candidate fraud.

• Own recruitment marketing CRM campaign calendars and communication planning.
• Coordinate and execute global, functional, and skill-based recruitment marketing email campaigns.
• Review content and provide strategic direction for candidate communications.
• Collaborate with Corporate Marketing and EVP teams to identify and promote recruitment marketing successes, content opportunities, and employer brand initiatives.

• Lead and facilitate monthly Talent Acquisition recruitment marketing meetings.
• Manage recruitment marketing-related ServiceNow tickets and requests.
• Support ongoing maintenance and enhancement of recruitment marketing playbooks, processes, and documentation.
• Provide recruitment marketing input and support for talent acquisition communications, town halls, and internal engagement activities.

• Create and manage source codes, tracking mechanisms, and campaign setup requirements across recruitment marketing platforms.
• Support workflow and project management activities within Asana and other collaboration tools across multiple stakeholders.

• Bachelor's degree or equivalent professional experience.
• 5+ years of experience in recruitment marketing, talent attraction, digital marketing, employer branding, or a related field.
• Experience managing paid digital advertising campaigns and vendor relationships.
• Experience executing recruitment marketing campaigns and delivering marketing analytics.
• Strong project management and stakeholder management skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced environment.

• Experience working with recruitment marketing agencies and/or programmatic recruitment advertising platforms.
• Hands-on CMS administration and website/page building experience, preferably within career site environments.
• Experience using Asana for project and workflow management.
• Experience supporting large-scale Talent Acquisition or Employer Brand initiatives.

About US Tech Solutions:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

AI Statement: By applying, you acknowledge that AI-assisted tools may be used during hiring.

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