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Growth & Lifecycle Marketing Specialist

scandiweb

Role overview

Qualifications

  • Proven experience driving retention, customer lifetime value (LTV), and revenue growth through lifecycle marketing
  • Understanding of modern lifecycle tools (e.g., Klaviyo, Bloomreach, Customer.io, Mailchimp)
  • Analytical mindset with hands-on proficiency in Google Analytics (GA4), Meta Ads Manager
  • Excellent client-facing and communication skills in English

Responsibilities

  • Build and manage customer journeys, from welcome series to win-back campaigns
  • Use customer purchase habits and site activity to send automated, personalized messages
  • Run paid ads on platforms like Google and Meta, ensuring ad clicks turn into paying customers
  • Track key business metrics like customer value and retention and share actionable next steps

Key facts

Hard skills

Other skills

  • Communication
  • Collaboration
  • Analytical Thinking

About the company

scandiweb logo

scandiweb

scandiweb is a full-service agency specializing in eCommerce. We can plan and deliver your strategic eCommerce roadmap for the next 5 years. From Adobe Magento, Akeneo, and other platform integration, hosting, 24/7 support to traffic acquisition (PPC, SEO), user experience optimization, design, and eCommerce legal consulting. Featured services:- PWA, headless React front end for performance- Migration to Magento 2- Fixing issues with your existing site- 24/7 on-demand support- Conversion rate optimization- SEO audit

Company details

Company typeSME
Company size501 - 1000

Links

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Job description

“For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner.”Antons Sapriko, Company Founder
What do we expect from a Growth & Lifecycle Marketing Specialist?
  • Proven experience driving retention, customer lifetime value (LTV), and revenue growth through lifecycle marketing and digital acquisition strategies in eCommerce.
  • Understanding of modern lifecycle tools (e.g., Klaviyo, Bloomreach, Customer.io, Mailchimp) with experience managing complex data integrations, dynamic personalization, and deliverability health.
  • Analytical mindset with hands-on proficiency in Google Analytics (GA4), Meta Ads Manager, and data visualization tools.
  • Proven experience running and scaling A/B tests across emails, landing pages, and ads to improve performance.
  • Ability to turn high-level business goals into actionable lifecycle roadmaps without needing step-by-step guidance.
  • Excellent client-facing and communication skills in English, with experience presenting strategies to stakeholders and collaborating with cross-functional creative, tech, and media teams.
  • Experience with AI tools would be a plus (especially Claude). Using AI is expected of everyone at scandiweb. We use it for a more efficient way to do our work; however, you are still responsible for the output, so the standard stays high when using AI tools.

What we look for is a mindset of learning, drive, and honesty. Even if you don’t tick every expectation, please consider applying!
What are the responsibilities of a Growth & Lifecycle Marketing Specialist?
  • Build and manage customer journeys, from welcome series to win-back campaigns, across Email, SMS, and other channels.
  • Use customer purchase habits and site activity to send automated, personalized messages.
  • Test different offers, designs, messaging, and channels to continuously improve marketing performance.
  • Run paid ads on platforms like Google and Meta, making sure ad clicks turn into paying, repeat customers.
  • Track key business metrics like customer value and retention, then share actionable next steps with clients and leads.
  • Review client email platforms and tech tools, handle system setups, ensure emails land in the inbox, and fix tech issues.
  • Review campaign setups, copy, and briefs from junior team members, providing guidance, quality control, and actionable feedback.
  • Keep up with online shopping trends, new AI tools, and privacy rules to pitch fresh ideas and tactics.

What do we offer?
  • Monthly salary of 2100-2500 EUR NET, depending on experience and execution level.
  • Opportunity to gain stock options within the company
  • Support for hardware upgrades;
  • Core health insurance coverage and sports bonuses;
  • A diverse multinational team of experts to learn from;
  • Legendary online and onsite events to celebrate our success together.

Salary: 2100 - 2500 EUR per month

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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