Business Development Representative (69924)

“Sanitas is a global healthcare organization expanding across the United States. Our services include primary care, urgent care, nutrition, lab, diagnostic, health care education and resources for our patients. We strive to attract professionals who believe in our mission, vision and are dedicated to the service of our patients and their families creating a memorable experience through compassion, respect, and kindness.”

Job Summary

The Business Development Specialist is responsible for driving patient growth and increasing awareness of Sanitas Medical centers and Sanitas Care model within the local community. This role develops and maintains strategic relationships with brokers, employers and communication organizations, and referral sources to generate qualified leads, increase patient acquisitions and support membership growth goals.

Essential Job Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Business Development and Relationship Management
  • Develop and maintain relationships with insurance brokers, employers, community organizations, chamber of commerce and other referral sources.
  • Identifies and cultivates new business opportunities that drive patient growth and membership enrollment.
  • Conducts regular outreach activities including in person visit presentations, networking events and community engagement activities.
  • Proactively engages in outreach activities (e.g., cold calling prospects, email campaigns, etc.)
  • Represent Sanitas at health fairs, community events, broker meetings and employer sponsored events.
• Community Outreach
  • Builds strong community partnership that increases brand awareness and patient engagement.
  • Coordinates educational workshops, wellness programs and outreach initiatives.
  • Ownership of assigned territory and responsible for developing community outreach strategies
  • Serves as a brand ambassador for Sanitas in their local market.
• Lead Generation and Growth
  • Generate qualified leads for primary care and Sanitas Care.
  • Support enrollment efforts by educating prospective patients and partners on Sanitas services and value proposition.
  • Collaborates with brokers to convert leads to active patients and members.
  • Tracks and manages pipeline sales activities within CRM systems.
• Cross Functional Collaboration
  • Partners with marketing, operations, patient experience and clinical teams to support growth initiatives.
  • Assist in developing local market strategies and community engagement plans.
  • Ensure compliance with all regulatory and organizational requirements.
• Reporting and Performance Management
  • Maintains accurate records of outreach activities, leads, referrals and conversion outcomes.
  • Meets and monitors performance against established growth and enrollment goals.
  • Maintains reports detailing business development activities and results.
• Perform other duties as assigned.