Marketing/Creative - Marketing Manager

Position Summary
The Consumer Insights Manager leads the design, execution, and delivery of consumer research initiatives that drive strategic business decisions. This role is responsible for managing end-to-end research projects, generating actionable insights from complex data, and partnering with stakeholders to support organizational priorities. The ideal candidate brings extensive research experience, strong statistical analysis skills, and the ability to translate data into meaningful recommendations.

Key Responsibilities
-Lead and manage quantitative and qualitative research projects from planning through implementation and reporting.
-Design, develop, and administer consumer surveys and research methodologies to address business needs.
-Conduct primary and secondary research to generate actionable consumer insights.
-Develop research plans, project timelines, budgets, RFPs, and vendor management strategies.
-Analyze complex datasets using statistical techniques and synthesize findings into clear business recommendations.
-Create impactful presentations, reports, dashboards, and data visualizations for senior leaders and stakeholders.
-Advise cross-functional teams on research methodologies, data interpretation, and strategic recommendations.
-Present research findings to internal leadership and external healthcare stakeholders and clients.
-Monitor industry trends, consumer behaviors, healthcare market dynamics, and emerging research methodologies.
-Serve as a subject matter expert and contribute to continuous improvement of research processes and knowledge-sharing initiatives.

Required Qualifications
-Bachelor's degree in Market Research, Statistics, Psychology, Sociology, Public Health, Business, Economics, or a related field.
-5+ years of experience in consumer insights, market research, customer research, or related analytical roles.
-Experience managing research projects from inception through delivery.
-Strong survey design and development experience.
-Advanced quantitative research and statistical analysis skills.
-Experience working with research platforms and data analysis tools, including MRI
-Proven ability to manage multiple projects and stakeholders simultaneously.
-Strong written, verbal, and presentation skills.

Preferred Qualifications
-Healthcare industry experience or expertise.
-Master's degree in a related field.
-Experience supporting healthcare clients or healthcare-focused research initiatives.
-Experience managing external research vendors and agency partners.
-Knowledge of advanced statistical techniques, multivariate analysis, and consumer segmentation methodologies.

Location: Washington, DC (Hybrid: Onsite Tuesday-Thursday, Remote Monday & Friday)

EEO:
“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”