Manager, Provider Member Marketing

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary
The Manager, Provider Member Marketing will develop and manage direct-to-consumer and provider-aligned member marketing campaigns and communications that support member engagement, retention, and business growth goals. Build retention in partnership with providers and connect members to specialized provider partners to meet their health needs.  This role will partner across internal teams and external agencies to plan and execute integrated marketing initiatives, ensure materials are accurate and compliant, and help deliver a strong member experience across channels. 

Primary Responsibilities
-  Develop and manage integrated provider member marketing campaigns and communications across channels to support member engagement, retention, and business priorities
- Work cross-functionally with internal and external partners to support multiple campaign launches and communications initiatives throughout the year
- Support development of campaign briefs, project plans, calendars, flowcharts, and execution matrices to drive organized delivery
- Brief internal teams and external creative or agency partners on campaign strategy, requirements, and deliverables
- Review creative concepts and marketing materials to ensure alignment with campaign strategy, approved messaging, and business objectives
- Proof creative assets to ensure final copy, links, and supporting details align to approved language and requirements
- Submit assets for compliance and legal review and disseminate feedback to stakeholders to ensure consumer-facing communications remain compliant with regulatory and business requirements
- Synthesize compliance feedback, communicate required edits, and facilitate resolution of issues as needed
- Partner with Product, Compliance, Project Management, Campaign Operations, Digital, Analytics, Network, and other cross-functional teams to drive successful campaign execution and manage timelines
- Support reporting documents including business KPIs, campaign results, key insights, and future opportunities
- Contribute to budget tracking, invoice management, and vendor coordination as needed

Required Qualifications
- 4+ years of experience in marketing, consulting, agency, or related roles
- Experience supporting execution of consumer or member-facing campaigns
- Strong project management, organizational, and communication skills
- Ability to manage multiple priorities in a matrixed environment
- Strong attention to detail and follow-through

Preferred Qualifications
- Experience with direct-to-consumer online and offline marketing
- Healthcare, provider, member, or Medicare marketing experience preferred
- Ability to connect analytics, business context, and marketing execution
- Strong tactical execution skills with the ability to contribute to strategic planning discussions
- Ability to build effective working relationships and influence across teams

Education
Bachelor’s degree or equivalent experience

Anticipated Weekly Hours

Time Type

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

Additional details about available benefits are provided during the application process and on Benefits Moments.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.