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Director, Digital Product Management

Role overview

Qualifications

  • 10+ years of experience in digital product management, product strategy, or a related discipline
  • 3+ years of people leadership experience, including coaching and developing Product Managers
  • Experience bringing AI, machine-learning, generative AI, and other data-driven products to market
  • Excellent written, verbal, and executive communication skills

Responsibilities

  • Lead AI Product Strategy and Portfolio Direction
  • Build and Scale AI-Enabled Experiences
  • Establish Responsible AI Product Practices
  • Drive Enterprise Integrations and Cross-Functional Execution

Key facts

Hard skills

Other skills

  • Communication
  • Coaching
  • Team Leadership
  • Distributed Team Management
  • Decision Making

About the company

Herbalife logo

Herbalife

Health, Wellness & Fitness

Herbalife is a global health and wellness community born to support you in living your best life. For over 40 years and in more than 90 countries, we’ve empowered millions of people to make real changes to their lives with our science-backed products, the support of a coach – what we call an Herbalife Distributor – and the opportunity to build a business. And we’re just getting started. To us, the best lives are balanced lives. Through our Herbalife Distributors, who foster community, personal growth and business opportunities to help you thrive, we offer a wide range of products designed to help you meet your needs and reach your goals. You bring the will to get started, and we’ll help you every step of the way. Herbalife's focus on improving communities inspires people to come work for us. Our 11,000+ global employees play a crucial role in realizing Herbalife's passion for helping people. Herbalife has been recognized with numerous global employer awards, including Achiever’s Elite 8 of the Top 50 Most Engaged 8 Workplaces in 2018 and 2021, Achiever’s Top 50 Most Engaged Workplaces in 2019, and Best Employers for Women by Forbes in 2020. Herbalife sponsors more than 150 world-class athletes, teams, and events, including Cristiano Ronaldo, the Los Angeles Galaxy soccer team, and 5 National Olympic Committees. In addition, Herbalife created the Herbalife Nutrition Foundation, our Nutrition for Zero Hunger initiative and partnered with several organizations, including Feed the Children.

Company details

Company typeLarge
IndustryHealth, Wellness & Fitness
Company size10001

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Job description

Overview:

THE ROLE:

The Director, Digital Product Management, will lead the strategy, portfolio, delivery, and adoption of Herbalife’s AI-enabled digital products and enterprise integrations. This leader will convert emerging AI capabilities into secure, scalable, and measurable experiences that improve how employees, distributors, customers, and internal teams work.

The Director leads the AI product portfolio, including AI platform capabilities, conversational experiences, knowledge and search, workflow enablement, and integrations with priority enterprise systems. The role sets product direction, investment priorities, operating practices, and outcome measures—balancing innovation with security, privacy, responsible use, reliability, and business value.

Reporting to the Sr. Director, Digital Product Management, this role leads and develops Product Managers and partners closely with Engineering, Data, Architecture, UX, Security, Legal, Privacy, Compliance, and business stakeholders across a distributed organization.

HOW YOU’LL MAKE AN IMPACT

Lead AI Product Strategy and Portfolio Direction

  • Define and lead the vision, strategy, multi-year roadmap, and investment priorities for AI products and integrations.
  • Translate business goals, user needs, technical opportunities, and risk requirements into a prioritized portfolio of product outcomes.
  • Identify, validate, and scale high-value AI use cases across employee, distributor, customer, and operational experiences.
  • Establish product success measures spanning adoption, engagement, task completion, quality, customer or employee satisfaction, efficiency, and measurable business impact.
  • Communicate strategy, tradeoffs, progress, risks, and results clearly to senior leaders and cross-functional partners.

Build and Scale AI-Enabled Experiences

  • Lead the end-to-end product lifecycle, from discovery and product definition through experimentation, delivery, launch, adoption, measurement, and continuous improvement.
  • Partner with Engineering, Data, and Architecture to guide scalable AI capabilities such as model access, orchestration, knowledge retrieval, search, workflow integrations, analytics, and observability.
  • Define product requirements and evaluation standards for AI experiences, including accuracy, relevance, usability, safety, reliability, transparency, and appropriate human review.
  • Ensure AI products are purposeful and user-centered, solving meaningful problems rather than introducing technology for its own sake.
  • Create feedback loops and product telemetry that continually improve the quality and usefulness of AI experiences.

Establish Responsible AI Product Practices

  • Embed responsible-AI principles throughout discovery, design, delivery, and operations.
  • Partner with Security, Privacy, Legal, and Compliance to establish pragmatic product guardrails, including data handling, access controls, content safety, appropriate-use patterns, auditability, and issue escalation.
  • Define when AI-generated outputs require human review, approval, or other safeguards before being relied upon in operational workflows.
  • Balance rapid experimentation with appropriate product readiness, governance, and risk management.

Drive Enterprise Integrations and Cross-Functional Execution

  • Own product direction for integrations between AI experiences and priority digital platforms, enterprise tools, knowledge sources, and business workflows.
  • Align teams across a distributed environment on objectives, scope, sequencing, dependencies, and delivery readiness.
  • Establish clear product operating rhythms for intake, prioritization, roadmap planning, stakeholder alignment, release readiness, and business-outcome reviews.
  • Resolve complex product tradeoffs and unblock decisions across product, engineering, design, data, and business stakeholders.
  • Build durable relationships with leaders across the company and influence outcomes without relying solely on direct authority.

Lead, Develop, and Scale the Product Team

  • Lead, coach, and develop two Product Managers, setting clear ownership areas, objectives, and growth plans.
  • Create a high-performing, remote-first team culture grounded in trust, accountability, customer insight, product craft, and data-informed decisions.
  • Establish standards and reusable practices that strengthen AI product-management capability across the broader Digital organization.
  • Support hiring, onboarding, performance management, and succession planning as the AI product portfolio and team evolve.

 TEAM DYNAMICS:

You’ll join a product-led Digital organization focused on creating secure, practical AI-enabled products and integrations that help employees, independent entrepreneurs, and customers work more effectively around the world.

The team values clarity, collaboration, speed, responsible innovation, and measurable business impact over technology for technology’s sake. This role offers the opportunity to shape Herbalife’s AI product portfolio and operating model—pairing strong product strategy and execution with scalable, trusted, AI-enhanced ways of working.

SUPERVISORY RESPONSIBILITIES:

  • A small team of product managers
Qualifications:

EXPERIENCE:

  • 10+ years of experience in digital product management, product strategy, or a related discipline, with a record of leading complex, technology-enabled products.
  • 3+ years of people leadership experience, including coaching and developing Product Managers or comparable product talent.
  • Demonstrated ownership of product strategy and roadmaps across multiple products, platforms, or significant cross-functional initiatives.
  • Experience bringing AI, machine-learning, generative AI, conversational, search, knowledge, automation, or data-driven products to market or enterprise adoption.
  • Experience partnering with engineering teams on APIs, integrations, cloud platforms, data products, and enterprise systems.
  • Strong fluency in product discovery, user research, analytics, experimentation, agile delivery, prioritization, and outcome measurement.
  • Excellent written, verbal, and executive communication skills, including the ability to make complex technical topics accessible and actionable.
  • Strong judgment in managing product risk, privacy, security, and responsible-AI considerations.
  • Proven ability to lead effectively in a remote, distributed, and highly cross-functional environment.

PREFERRED QUALIFICATIONS:

  • Experience leading enterprise AI platforms, internal AI assistants, knowledge/search experiences, or AI-enabled workflow products.
  • Familiarity with AI product patterns such as retrieval-augmented generation, model evaluation, prompt and response design, AI quality measurement, and observability.

Education

  • Bachelor’s degree or equivalent experience
US Benefits Statement: Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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