Growth Marketer

We have a vision for our company; to help African businesses grow and manage their finances more efficiently. 

We also have a vision for you; to help build your career in a fast-paced, Fintech Company. Whether you are a marketing guru, a coding genius or sales rock star, we want you on the team and we think you’ll love it here. 

Job Description

Glade is seeking an experienced Growth Marketing Lead, who brings a deep understanding of what it takes to operate a global growth organization (metrics, channels, audience and budgets). Reporting to the Product Marketing Manager and partnering closely with the Marketing, & Product teams, this person will lead our acquisition efforts for customers  across all our existing and future international markets.

This is both a strategic and hands-on role so would suit someone who is keen to be involved in the day-to-day whilst also being able to take a step back and look at the bigger picture.. The successful candidate possesses sharp growth mindset, is results oriented and works collaboratively in a fast-paced global environment. This person is also known for their ability to coach and manage a team.

Responsibilities

• Develop and manage a robust pipeline to successfully meet revenue targets within the African market.
• Develop and monitor Glade’s growth strategy for all stages in the funnel (marketing, sales, acquisitions), including defining a roadmap for each marketing channel and maintaining consistent sales activity year round
• Oversee all online marketing efforts (SEM/SEO, social media, email, blogs, ads, traditional media) and offline marketing efforts (agency, terminals, business development related events/functions etc)
• Oversee and ensure an efficient customer onboarding process and handoff to the Customer Success team
• Develop a system to track conversion rates and measure progress against goals, constantly looking to eliminate bottlenecks, improve processes, and introduce creative ideas and solutions that are quickly tested and evaluated
• Manage the growth team (marketing & sales) to coordinate and execute the strategy, providing incentives and inspiration to keep them energised and motivated, as well as the structure and support needed to reach targets
• Provide customer insight to the larger team by blending data with a deep understanding of user needs, habits, and perceptions developed through targeted interviews, usability studies, and customer feedback as they relate to the African market.
• Identify customer personas and translate outcomes into external messaging and communications
• Balance business goals and revenue targets with business outcomes and customer experience
• Communicate strategies and results to the team members and Glade’s leadership team on a consistent basis.
• Experience using email marketing software and ad platforms such as Google Ads and Facebook Business Suite.
• You have proven experience in scaling customer acquisition, activation, and retention while limiting costs and maximising lifetime value.
• You have proven experience in tracking analytics and exceeding sales KPIS.
• You are able to influence others with your outstanding communication skills, and are confident pitching to anybody in any situation.
• You have startup experience and/or entrepreneurial mindset.

2 - 5 years experience in product marketing, growth marketing or growth hacking