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Marketing Manager (Test)

Hooli

Role overview

Qualifications

  • 7+ years of B2B marketing experience, ideally in SaaS
  • 2+ years managing a team of marketers
  • Strong demand-generation foundation: paid acquisition, ABM, webinars, email nurtures
  • Experience with marketing automation and Salesforce

Responsibilities

  • Lead and develop a team of 4–5 marketers; coach individual contributors and hire as the team grows
  • Own quarterly and annual marketing plans, including pipeline targets and budget allocation (~$2M annually)
  • Drive demand generation across paid, content, webinars, events, and ABM motions
  • Partner with Product Marketing on positioning, messaging, and GTM for new releases

Key facts

Hard skills

Other skills

  • Communication
  • Team Leadership

About the company

Hooli logo

Hooli

Computer Software / SaaS

Company details

Company typeXLarge
IndustryComputer Software / SaaS
Company size10001

Links

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Job description

We're looking for a Marketing Manager to own integrated marketing programs for our mid-market segment. You'll lead a team of 4–5 across demand generation, content, product marketing, and marketing operations, and you'll partner closely with Sales, Product, and RevOps to turn marketing into a predictable pipeline engine.
Key Responsibilities
  • Lead and develop a team of 4–5 marketers; coach individual contributors and hire as the team grows
  • Own quarterly and annual marketing plans, including pipeline targets and budget allocation (~$2M annually)
  • Drive demand generation across paid, content, webinars, events, and ABM motions
  • Partner with Product Marketing on positioning, messaging, and GTM for new releases (3–5 launches per year)
  • Own marketing-sourced and marketing-influenced pipeline targets in partnership with Sales leadership
  • Build the analytics and reporting cadence: campaign performance, funnel health, and ROI by program
  • Manage agency partners (paid media, content, PR) and vendor relationships
  • Present marketing performance to executive team and board

Skills, Knowledge and Expertise
  • 7+ years of B2B marketing experience, ideally in SaaS
  • 2+ years managing a team of marketers (direct reports)
  • Strong demand-generation foundation: paid acquisition, ABM, webinars, email nurtures
  • Experience with marketing automation (Marketo or HubSpot) and Salesforce
  • Proven track record of hitting pipeline targets and partnering effectively with Sales
  • Comfortable with marketing analytics (GA4, Looker, attribution tools like Bizible/6sense)
  • Excellent written and verbal communication; comfortable presenting to executives
  • Bachelor's degree


Nice to have
  • Experience launching products in a category-defining or AI/ML space
  • Background working with mid-market or enterprise sales motions
  • Experience scaling marketing at companies between $20M–$100M ARR

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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