Who we are
Softr is the first AI-native platform for building business apps such as internal tools and client portals, without any code.
If you're interested in being on the cutting edge of technology and advancing your career at a fast-growing, lean, impact-driven company, then read on…
We launched Softr in 2020 with a single vision: to give 1 billion business users the ability to build the tools they need — without relying on developers, without learning to code.
Softr is now powering over 1 million builders worldwide - including companies like Netflix, Google, Stripe, UPS, and Clay, who build and run the systems that power their business operations.
We're a fully remote, distributed, and diverse team of curious, ambitious, and driven individuals.
Role Overview
Softr is on a mission to give a billion people the power to build without code — but that power only matters if people know how to use it. We're looking for a Video Education Manager who will become the face of Softr's education efforts, translating complex app-building and database concepts into video content that takes users from "what is Softr?" to "I just shipped a client portal." This isn't a talking-head content role or a webinar-hosting role — it's a technical teaching role for someone who genuinely understands how to structure data, connect logic, and build real business apps, and who can produce tight, well-edited, presenter-led videos that make that knowledge stick.
This role reports to the Head of Growth and will work closely with Product, Support, and Marketing to make sure every tutorial, workshop, and academy track reflects what's actually shipping in the product and what users are actually getting stuck on.
Tasks
Responsibilities
- Own the Softr Academy end-to-end: Build and maintain our video library and academy curriculum, designing learning tracks that take users from 0-1 and eventually into advanced, database-driven app building.
- Script and produce polished educational videos: Write scripts and produce tightly edited, presenter-led videos covering Softr fundamentals, no-code database design, integrations, and real customer case study walkthroughs — not raw screen-recordings or webinar replays.
- Be the face of Softr education: Represent Softr on camera across tutorials and product education content, building trust with users as a knowledgeable, technical guide.
- Design progressive learning paths: Develop a full suite of guided courses and segments tailored to where a user is in their Softr journey, from first-time builder to power user.
- Plan production and editing workflows: Manage the full video production process — scripting, shooting, editing, and publishing — to a consistently high bar of quality and pacing.
- Partner cross-functionally: Work with Product to stay ahead of new features and with Support to identify the topics and gaps users most need explained.
Requirements
- Technical no-code fluency: You deeply understand how to build with no-code tools — relational databases, logic, workflows, and integrations — not just the surface-level UI.
- Produced video experience, not just live formats: You have a strong track record of scripting, shooting, and editing polished educational or product videos — think structured, presenter-led explainer content, not screen-share webinars or unscripted live streams.
- On-camera presence: You're comfortable and confident on camera as a forward-facing representative of the brand.
- Clear communicator: You can break down technical, database-driven concepts into simple, digestible language — in both written and verbal English.
- Editing and production know-how: You understand pacing, structure, and visual storytelling well enough to either edit yourself or brief an editor effectively.
- Curriculum design instincts: You think in terms of learning journeys and progressions, not one-off videos.
- Self-starter: You can take full ownership of a content library with minimal oversight and a get-things-done mindset.
- Genuine passion for no-code: You're excited by what no-code and AI-native tools make possible, and you want users to feel that excitement too.
Please include examples of produced videos you've written, shot, and/or edited when applying. For reference, here's an example of the style we're looking for: https://www.youtube.com/watch?v=oKHI2jSPWgo — think polished, scripted, presenter-led educational content, not webinars or screen-share recordings.
Benefits
Why is Softr the best place to work?
- Fast-growing company and opportunity to make an impact on a large scale.
- Competitive salary and equity options.
- Fully remote and flexible work schedule.
- Build the Academy from scratch: You'll have the rare chance to design an entire education function from the ground up, shaping how over 1 million builders learn Softr.
- Annual company retreat and team gatherings.
- Opportunity to build up sales motion from the ground up and have an outsized impact on the company’s trajectory.
- Direct impact and visibility: As the face of Softr education, your work will be seen daily by users worldwide and you'll work closely with founders and leadership on what to teach next.
- Our customers love Softr (1M+ users and growing)! A daily dose of customer love and positive feedback that rewards your work.
- Backed by the best - we are well-resourced, profitable, and backed by best investors, like FirstMark Capital and the world’s best angel investors like Gokul Rajaram, Scott Belsky, Brian Balfour, Cristina Cordova and 40+ (check out the full list here).
Please include examples of produced videos you've written, shot, and/or edited when applying. For reference, here's an example of the style we're looking for: https://www.youtube.com/watch?v=oKHI2jSPWgo — think polished, scripted, presenter-led educational content, not webinars or screen-share recordings.
