The Director, Marketing Excellence & Commercial Performance serves as the bridge between portfolio strategy and commercial execution. This leader is responsible for transforming strategic priorities into actionable plans that drive revenue growth, improve profitability, strengthen pricing discipline, and accelerate customer adoption across the portfolio while building creative capital portfolio attainment programs.
Working across Marketing, Sales, HCS, Finance, and Business Unit leadership, the Director will lead commercial planning, account prioritization, pricing governance, field activation, promotion optimization, and performance analytics. Success in this role will be measured by the ability to turn insights into action, improve communication and tools that drive execution consistency, enhance commercial decision-making, and deliver measurable business results.
This role is ideal for a strategic thinker who thrives in highly cross-functional environments and can move seamlessly between analytics, commercial strategy, pricing, and field execution.
Key Responsibilities
Commercial Strategy & Execution
- Translate portfolio strategy into actionable commercial plans that support revenue, share, adoption, and profitability objectives.
- Develop and maintain account segmentation and prioritization frameworks that helps Marketing align with Sales by providing resources against the highest-value opportunities.
- Partner with Sales Leadership to identify growth opportunities, competitive conversion initiatives, and strategic account priorities.
- Drive execution plans that connect upstream strategy, downstream marketing, sales activation, and field adoption.
- Lead annual and quarterly commercial planning processes that align business objectives with execution priorities.
Pricing Strategy & Governance
- Own commercial pricing strategy and pricing governance processes across product portfolios.
- Develop pricing recommendations that support growth, value realization, and margin expansion objectives.
- Partner with HCS, Finance, and Sales Leadership to establish pricing guardrails, approval structures, and discount disciplines.
- Lead pricing performance reviews and identify opportunities to improve ASP, mix, and profitability.
- Support deal review processes for strategic opportunities requiring exception pricing or commercial investment.
- Monitor pricing trends, market dynamics, and competitive pricing strategies.
Promotion & Field Activation
- Develop commercialization frameworks that improve field adoption and customer engagement.
- Partner with US Marketing team to ensure promotional investments are aligned to strategic growth priorities.
- Build field-facing business analysis tools, messaging, and account plans that help drive execution consistency.
- Ensure strategic initiatives are translated into measurable field actions.
- Lead activation strategies for key launches, growth programs, and portfolio initiatives.
Analytics & Business Performance
- Establish commercial dashboards and KPI frameworks that measure performance across pricing, promotion, account penetration, and growth initiatives.
- Deliver actionable insights that inform business decisions and resource allocation.
- Analyze customer, market, portfolio, and sales performance data to identify opportunities and risks.
- Create executive-level reporting that communicates performance trends, recommendations, and required actions.
- Support forecasting, annual planning, and business reviews with meaningful commercial insights.
Cross-Functional Leadership
- Serve as a key liaison between Marketing, Sales, HCS, Commercial Operations, Finance, and Business Unit leadership.
- Influence decision-making without direct authority across multiple stakeholders.
- Lead cross-functional teams to drive accountability and execution against commercial priorities.
- Help establish a culture of data-driven decision-making and commercial excellence.
Qualifications
Required
- Bachelor's degree in Business, Marketing, Finance, Economics, or related field.
- 10+ years of experience in commercial strategy, marketing, sales operations, pricing, commercial excellence, business analytics, or related functions.
- Demonstrated success in translating strategy into commercial execution.
- Strong analytical and financial acumen.
- Experience working with pricing strategy, contract management, or commercial decision-making.
- Proven ability to lead complex cross-functional initiatives.
- Strong executive communication and presentation skills.
Preferred
- MBA or advanced business degree.
- Medical device, healthcare, or life sciences experience.
- Experience partnering closely with field sales organizations.
- Experience in pricing governance, commercial analytics, or sales effectiveness programs.
- Experience leading commercial transformation or growth initiatives.
Success Measures (First 12–24 Months)
- Improved pricing discipline and ASP performance.
- Increased visibility of account-level opportunities and growth priorities.
- Creation of enterprise commercial analytics dashboards.
- Establishment of pricing governance and deal review processes.
- Improved field adoption of strategic growth initiatives.
- Stronger alignment between Marketing, Sales, and HCS execution.
- Increased revenue contribution from priority accounts and strategic growth programs.
- Measurable improvements in promotional ROI and resource allocation effectiveness.
Leadership Competencies
- Strategic Thinking
- Commercial Acumen
- Data-Driven Decision Making
- Cross-Functional Influence
- Customer Focus
- Change Leadership
- Execution Excellence
- Financial Discipline
- Organizational Agility
Benefits:
CONMED offers a wide array of benefits to fit your unique needs. Visit our Benefits Page for more information.
- Competitive compensation
- Excellent healthcare including medical, dental, vision and prescription coverage
- Short & long term disability plus life insurance -- cost paid fully by CONMED
- Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period
- Employee Stock Purchase Plan -- allows stock purchases at discounted price
- Tuition assistance for undergraduate and graduate level courses
Know someone at CONMED? Have them submit you as a referral before applying for this position to be eligible for our Employee Referral Program incentives!
CONMED is an equal opportunity employer and does not discriminate on the basis of any legally protected status or characteristic. Protected veterans and individuals with disabilities are encouraged to apply. The Know Your Rights: Workplace Discrimination is Illegal Poster reaffirms this commitment.
Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
If you feel you need a reasonable accommodation pursuant to the ADA, you are encouraged to contact us at 800-929-7176 option #5.
