Job Description – Senior Product Marketing Manager / Head of Product Marketing
Experience Required: 8+ Years
Department: Marketing & Business Development
Employment Type: Full-Time
Job Level: Senior Management
Location: Hybrid
About the Role
We are looking for an experienced, creative, and results-driven Product Marketing Manager with over 8 years of experience in product marketing, digital marketing, offline marketing, branding, and business presentations.
The ideal candidate should have a strong understanding of Artificial Intelligence (AI), AI-powered marketing tools, product positioning, market research, and go-to-market strategies.
This role requires a professional who can combine strategic thinking with hands-on execution to build brand visibility, communicate complex technology solutions effectively, generate business opportunities, and drive product adoption.
The candidate must be highly proficient in developing professional PowerPoint presentations, product pitch decks, sales presentations, marketing collateral, and executive-level business proposals.
Key Roles & Responsibilities
Product Marketing & Go-to-Market Strategy
- Develop and execute comprehensive product marketing strategies to improve product awareness, positioning, and market penetration.
- Create compelling product messaging, value propositions, and competitive differentiation.
- Plan and execute go-to-market (GTM) strategies for new products, features, and solutions.
- Conduct market research, competitor analysis, and customer segmentation.
- Collaborate with product development, sales, and leadership teams to align marketing initiatives with business objectives.
- Develop product brochures, case studies, white papers, product documentation, and marketing materials.
AI Knowledge & AI-Powered Marketing
- Demonstrate a strong understanding of Artificial Intelligence, Machine Learning, Generative AI, and their business applications.
- Use AI-powered tools to enhance marketing productivity, content creation, market research, and campaign planning.
- Familiarity with tools such as ChatGPT, Microsoft Copilot, Canva AI, and other generative AI platforms.
- Translate complex AI and technology products into simple, compelling business value propositions.
- Identify opportunities to integrate AI into marketing automation, lead generation, customer engagement, and analytics.
- Stay updated on emerging AI technologies, marketing innovations, and industry trends.
Presentation Development & Business Communication
- Create high-impact, visually appealing, and professional PowerPoint presentations for clients, investors, senior management, and business partners.
- Develop product demonstration presentations, sales pitch decks, corporate profiles, business proposals, and investor presentations.
- Convert technical product information into clear, engaging, and persuasive visual storytelling.
- Prepare executive presentations supported by market insights, business data, charts, infographics, and competitive analysis.
- Work closely with leadership teams on strategic presentations for business expansion and client acquisition.
- Ensure consistency in branding, design quality, and messaging across all presentation materials.
Digital Marketing & Online Brand Promotion
- Plan, manage, and optimize digital marketing campaigns across multiple channels.
- Develop strategies for SEO, SEM, Google Ads, LinkedIn Ads, social media marketing, and email marketing.
- Drive B2B lead generation through targeted digital campaigns.
- Manage website content, landing pages, product announcements, and digital communication.
- Oversee content marketing, thought leadership articles, videos, and product promotional campaigns.
- Analyze campaign performance using Google Analytics, CRM systems, and marketing automation platforms.
- Track marketing KPIs, lead quality, conversion rates, campaign ROI, and customer acquisition performance.
Offline / Physical Marketing & Brand Promotion
- Plan and execute offline marketing activities, including trade shows, exhibitions, conferences, product launches, and corporate events.
- Coordinate product demonstrations, client meetings, roadshows, and industry networking activities.
- Develop physical marketing materials such as brochures, banners, standees, exhibition displays, and promotional merchandise.
- Manage relationships with event organizers, printing agencies, marketing vendors, and branding partners.
- Ensure consistent brand communication across digital and physical marketing channels.
- Coordinate with the sales team to support field marketing initiatives and customer engagement activities.
Sales Enablement & Business Development Support
- Develop sales presentations, product comparison documents, business proposals, and client-specific marketing materials.
- Support sales teams with product positioning, competitive intelligence, and customer-facing content.
- Participate in key customer presentations and product demonstrations when required.
- Collaborate with business development teams to identify new market opportunities.
- Create industry-specific marketing campaigns targeting enterprise and B2B customers.
Brand Management & Marketing Leadership
- Build and maintain a strong and consistent brand identity across all marketing platforms.
- Manage marketing agencies, designers, content creators, and external vendors.
- Develop marketing plans, campaign budgets, and performance reports.
- Monitor campaign effectiveness and recommend improvements based on measurable business outcomes.
- Lead cross-functional marketing initiatives and ensure timely execution of deliverables.
Required Qualifications & Experience
- Minimum 8 years of professional experience in product marketing, digital marketing, branding, or related functions.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
- MBA in Marketing or a relevant postgraduate qualification is preferred.
- Proven experience in developing and executing product marketing and go-to-market strategies.
- Strong knowledge of AI technologies and practical experience using AI-powered tools.
- Advanced proficiency in Microsoft PowerPoint and presentation design.
- Strong understanding of online and offline marketing channels.
- Hands-on experience with B2B marketing, lead generation, and sales enablement.
- Experience managing marketing campaigns, agencies, vendors, and events.
- Excellent written and verbal communication skills in English.
- Strong analytical, creative, project management, and stakeholder management abilities.
Skill Area Requirement
- Product Marketing & GTM Expert
- AI Knowledge & AI Tools
- Strong practical knowledge
- PowerPoint & Business Presentations
- Digital Marketing & Lead Generation
- Physical Marketing & Events
- Branding & Marketing Collateral
- Market Research & Competitor Analysis
- B2B Marketing & Sales Enablement
- Content Creation & Visual Storytelling
- Communication & Stakeholder Management
Preferred Skills
- Prior experience marketing AI, SaaS, enterprise software, computer vision, analytics, or other technology products.
- Ability to understand technical solutions and explain their business benefits to non-technical audiences.
- Experience developing investor presentations, executive reports, and enterprise sales pitch decks.
- Familiarity with Adobe Creative Suite, Canva, Figma, and AI-assisted design tools.
- Experience with LinkedIn-based B2B campaigns, CRM tools, and marketing automation platforms.
- Strong understanding of marketing metrics, campaign performance, and ROI measurement.
Ideal Candidate Profile
We are seeking a professional who is both strategic and hands-on, capable of independently managing product marketing activities from concept to execution.
The ideal candidate should be able to understand technology products, develop powerful business presentations, create effective marketing campaigns, coordinate physical events, and communicate product value to potential customers and business partners.
The ability to combine AI knowledge, exceptional presentation skills, digital marketing expertise, and physical marketing execution is essential for this position.
Key Performance Indicators (KPIs)
- Product awareness, market reach, and brand visibility.
- Qualified leads and marketing-generated business opportunities.
- Digital campaign performance, conversion rates, and ROI.
- Quality and effectiveness of product presentations and sales collateral.
- Successful execution of product launches, exhibitions, and marketing events.
- Sales enablement effectiveness and stakeholder satisfaction.
- Growth in customer engagement and product adoption.
