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Business Development Representative - RethinkEd

Role overview

Qualifications

  • 1 - 3+ years of experience in a sales, business development, or customer-facing role (EdTech experience a plus)
  • Strong communication skills with the ability to engage and influence decision-makers
  • High level of organization, discipline, and activity management
  • Familiarity with CRM and sales engagement tools (e.g., Salesforce, Gong, Highspot)

Responsibilities

  • Generate qualified meetings and pipeline through outbound prospecting and inbound lead follow-up
  • Research and prioritize target accounts and key personas within assigned territories
  • Execute multi-channel outreach (calls, email, social, events) with personalized, value-driven messaging
  • Maintain accurate and up-to-date activity tracking in CRM and sales engagement tools

Key facts

Hard skills

Other skills

  • Sales
  • Curiosity
  • Coaching
  • Communication
  • Collaboration

About the company

RethinkFirst logo

RethinkFirst

Digital Health & Health Tech

Rethink aims to provide families, educators and behavior healthcare providers affordable, best practice treatment solutions for children with special needs. Rethink is unique in our foot-print offering clinical support, best-practice tools, and research-based content via technology to all market segments, reaching more children with special needs than any other solution. Our platform supports curriculum planning, professional development, parent training, and tracking of student progress. Through video and online tools, we bring to life best practice teaching, treatment, and intervention strategies that help educators, parents, and clinicians personalize instruction for every child. The Rethink program is currently being used by employers, the US Department of Defense, Managed Care, Medicaid, federal, state and social service agencies, public school districts, and families nation- and worldwide.

Company details

Company typeSME
IndustryDigital Health & Health Tech
Company size201 - 500

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Job description

Are you an educator at heart yearning to make a greater impact?
Do you love building relationships and helping others succeed?
Are you an advocate for technology solutions that help all learners thrive?
If so, we would love to talk.
 

About Us
At RethinkEd, we believe learning should bring out the best in everyone. As the 2020 CODiE Award Winner for Best Social Learning Program for Students, 2021 Winner for Best Student Learning Capacity-Building Solution, and 2022 Cool Tool EdTech Finalist for Vizzle, we bring cutting-edge strategies to administrators, educators, students, parents, and caregivers to support effective, high-quality education of the whole child. Our evidence-based, technology-driven solutions are developed and delivered by leading experts in Social and Emotional Learning, Behavior Management and Special Education.


The Role
The Business Development Representative (BDR) is responsible for driving top-of-funnel pipeline growth by identifying, engaging, and qualifying prospective customers. This role sits at the front line of the sales organization, partnering closely with Account Executives and Marketing to generate high-quality sales opportunities. The BDR will execute targeted outbound campaigns, respond to inbound inquiries, and ensure a consistent flow of qualified meetings that convert into pipeline and revenue. 


Key Objectives 

  • Generate qualified meetings and pipeline through outbound prospecting and inbound lead follow-up 

  • Research and prioritize target accounts and key personas within assigned territories 

  • Execute multi-channel outreach (calls, email, social, events) with personalized, value-driven messaging 

  • Qualify prospects using defined frameworks (e.g., MEDDPICC) and transition opportunities to Account Executives 

  • Maintain accurate and up-to-date activity tracking in CRM and sales engagement tools 

  • Partner with Marketing on campaigns, messaging feedback, and lead quality optimization 

  • Consistently meet or exceed activity, meeting, and pipeline generation targets 


Qualifications & Key Competencies 

  • 1 - 3+ years of experience in a sales, business development, or customer-facing role (EdTech experience a plus) 

  • Strong communication skills with the ability to engage and influence decision-makers 

  • High level of organization, discipline, and activity management 

  • Curiosity and coachability, with a desire to learn and grow within a sales organization 

  • Familiarity with CRM and sales engagement tools (e.g., Salesforce, Gong, Highspot) 

  • Consistently achieving or exceeding qualified meeting and pipeline targets 

  • High conversion rates from outreach to meeting to qualified opportunity 

  • Strong alignment and collaboration with Account Executives and Marketing 

  • Continuous improvement in messaging, targeting, and outreach effectiveness 


Why Join RethinkEd? 

  • Mission-driven organization making a meaningful difference in the lives of students and educators. 

  • Collaborative, growth-oriented culture that values innovation and accountability. 

  • Comprehensive benefits, including health, dental, vision, retirement plan, and paid time off. 
  • Remote-first workplace with flexibility and national reach. 


Benefits: 

  • Generous health, dental, & vision benefits package
  • Flexible paid time off   
  • 11 paid company holidays
  • 401k + matching
  • Parental leave
  • Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing.  

Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OK, OR, PA, RI, TN, TX, VA, WA, WI, WY

Our commitment to an inclusive workplace 

RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities. 

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Recruiting Fraud Alert: Job applicants should be aware that there are external parties posing as RethinkFirst recruiters. These scams may include fraudulent communications via social media platforms (such as LinkedIn), email, or requests to schedule interviews.  Note that any recruiting related communication you receive from RethinkFirst would come from an @rethinkfirst.com e-mail address, @applytojob.com email address (via our talent acquisition system),  ‘[email protected]’ email address, and/or be found on the Rethinkfirst.com website.  Please also note that at no point during our recruitment process will we request any form of monetary payment.  If you believe that you have been a victim of job recruiting fraud, you should file a report with your local law enforcement. 

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Marcus Rivera

Chief Revenue Officer

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linkedin.com/in/marcusrivera
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