Demand Generation Marketing Manager

Trustero builds AI for governance, risk and compliance (GRC) for security, risk and compliance teams. We're looking for a Demand Generation Marketing Manager to build the engine that brings the right buyers to our door.

You'll own demand generation end to end: the campaigns, webinars and events that create interest, the systems that get every lead to our BDR/SDR team fast, and the reporting that shows what's working. If you like building a program as much as running it, and you want your work tied directly to pipeline, we'd like to meet you.

What you'll do

• Plan and run multi-channel digital campaigns across paid search, LinkedIn, email, content syndication and retargeting.

• Build and run our webinar program and choose, plan and staff industry events, conferences and field events.

• Set up lead scoring, routing and follow-up standards so our BDR/SDR team reaches every lead with context and speed.

• Create outreach sequences and talk tracks for each campaign and event, with our BDR/SDR team.

• Manage the marketing tech stack, including CRM, marketing automation, sales engagement and intent data.

• Define MQLs with sales, build funnel dashboards and report on pipeline and cost per opportunity by program.

• Own the program budget and move spend to what drives pipeline and revenue.