General Manager DACH

Allow us to introduce ourselves

Hello there! We’re Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions.

We started out in Hamburg back in 2014, but we’re now humbled to call the world our playground, with over 260 employees spread across 13 countries (we’re remote-first), 2600+ international clients, delivering research from +190 markets, globally.

Want to be a part of the Appinio movement? 🚀

Here at Appinio, we value transparency in our recruitment process, and we've created a blog to share what to expect during each step of our journey together:here

Your mission as a General Manager

DACH is Appinio’s flagship market and primary revenue driver. Instead of building from zero, you will step into an established, high-performing organization to drive its next phase of scale and operational maturity.

Your mission is to establish single-point leadership across the region. You will own the DACH strategy and P&L, represent Appinio as our primary brand ambassador on industry stages, lead complex enterprise negotiations, and optimize our cross-functional GTM  teams and further accelerate growth.

What you’ll be doing 

• Own GTM Strategy & Decision-Making: Serve as the final authority on DACH market strategy, priorities, and resource allocation, focus on creating internal alignment, resource planning and establishing a clear operating rhythm across teams.
• Hold End-to-End P&L Accountability: Take a holistic view across Marketing, Sales, Customer Success (CS), to identify where to optimize, invest, or restructure to maximize regional growth and operating margin.
• Lead Complex Enterprise Deals: Personally lead or co-lead high-stakes commercial negotiations and enterprise client pitches, leveraging deep Quantitative Market Research expertise to establish instant authority.
• Act as Appinio’s Brand Ambassador: Publicly represent Appinio across the DACH region—owning stage presentations, keynotes, media opportunities, and executive network-building to become the primary face of the brand in-market.
• Drive Cross-Functional Alignment: Directly lead DACH Marketing, Sales, and CS leads while building a tight, influential strategic partnership with the Research Consulting group to ensure seamless alignment between strategy and research delivery.

You will thrive in this role if

• You bring proven operational discipline in scale: You have a strong track record scaling or optimizing an established, multi-functional organization in a mature market context (ideally DACH), demonstrating structural thinking and governance over "0-to-1 founder mode" hustle.
• You possess deep Quantitative Market Research authority: You hold, credible domain expertise in Quant MR (agency, vendor, or tech platform side) and can step into high-stakes technical or methodological discussions with senior client insights leads without ramp-up.
• You have hands-on P&L management experience: You have successfully owned and optimized a regional or global P&L in a mature business environment, making cross-functional resource tradeoffs to drive overall market performance.
• You are a confident, high-profile public spokesperson: You are charismatic and experienced on stage, comfortable in front of press and industry bodies, and hold (or can rapidly build) strong executive credibility within DACH insights and marketing circles.
• You excel at leading through influence: You have demonstrated political skill and stakeholder diplomacy, allowing you to align and lead cross-functional teams that may not directly report to you.
• You bring a strong GTM focus and operational savvy: You possess KPI-driven leadership for GTM teams paired with AI savvy regarding automation across GTM functions.
• You are fluent in German and English: You possess native or bilingual fluency in German alongside professional fluency in English.

What’s in it for you?

• Flexibility Policy - Average is 30 days taken, however, we do not have a hard cap of number of vacation days as we know life happens
• Temporary work from abroad - If you're based in the EU, you can work outside your country of residence for up to 180 days per year
• All the hardware you need and your own MacBook
• If you are located in Hamburg or Berlin, you'll get a Deutschland ticket or access to a mobility budget with the NAVIT app to get you to and from the office space
• Subsidised Urban Sports Club or ClassPass membership based on location
• In case you’re located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our Co-working spaces

Additional role details

• This is a fully remote position open to candidates based in Germany, ideally in Hamburg
• This role will report directly to our Chief Revenue Office

Our interview process

• Screening Call
• Interview with our CEO
• Interview with our COO
• Case study Interview
• Stakeholder Interview
• Executive Interview with our CPRO
• Reference Check

Kind reminder: Please ensure that your application is submitted in English.

This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from individuals who share our enthusiasm.

Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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