Consumer Brand & Marketing Leaders: We Want to Connect

Achieve Life Sciences is preparing for the U.S. launch of cytisinicline, a new treatment for nicotine dependence, and we’re building the consumer brand and marketing capabilities to support that launch.

We’re interested in connecting with experienced consumer marketers who have built brands, developed compelling consumer messaging, and brought products to market in regulated healthcare environments.

We’d love to connect with people who have experience with:

Brand Strategy & Positioning

• Translating brand strategy, positioning, and brand personality into compelling messaging, creative direction, and campaign execution
• Developing and stewarding brand platforms, brand pillars, messaging frameworks, and other foundational brand materials
• Building cohesive brand identities, including visual systems, voice and tone, and brand guidelines
• Turning research, competitive insights, and consumer segmentation into actionable creative and marketing strategies

Consumer Marketing & Launch

• Developing and executing omnichannel consumer marketing across paid, owned, and earned channels
• Building consumer campaigns from strategic brief through creative development and execution
• Supporting pre-launch brand development and preparing consumer marketing programs for launch
• Developing DTC, patient activation, social, digital, web, video, search, display, streaming, and OOH strategies
• Working with agencies, creative partners, freelancers, and research firms to bring campaigns to life

Consumer Storytelling & Content

• Strong copywriting and storytelling skills, with the ability to create compelling, on-brand messaging across digital, social, web, advertising, and long-form content
• Translating complex clinical or scientific information into consumer-friendly messaging that is accurate, differentiated, and engaging
• Providing thoughtful creative direction and feedback across visual and verbal creative
• Building and managing consumer content strategies and editorial calendars

Patient Experience & Digital

• Developing omnichannel patient experiences that connect consumers from initial brand awareness through treatment access and adherence
• Designing consumer journeys and digital experiences that are cohesive, intuitive, and conversion-oriented
• Experience with telehealth, digital health, patient platforms, or other consumer-facing healthcare technologies is a plus

Regulated Healthcare Marketing

• Experience developing consumer brands and campaigns in pharmaceutical, biotech, consumer health, or a similarly regulated environment
• Deep familiarity with FDA promotional requirements and MLR/PRC review processes
• Experience managing claims, approved messaging, brand standards, and regulatory content across internal teams and external partners
• Experience maintaining brand consistency across HCP and consumer audiences

We’re especially interested in people with firsthand consumer launch experience, including those who have helped build a brand before or around FDA approval.

Experience in areas involving stigma, behavioral health, addiction, or complex consumer segmentation is also of interest.

If your background includes building consumer brands in healthcare and you enjoy the combination of strategy, storytelling, creative execution, and hands-on launch work, we’d love to connect and learn more about your experience.