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Advisory Associate (India)

Role overview

Qualifications

  • One to three years in management or strategy consulting, investment banking, equity research, corporate strategy, market intelligence, or a comparable analytical role.
  • Evidence that you can structure an unfamiliar problem.
  • Strong Excel and PowerPoint skills, plus comfort in Google Workspace.
  • Comfort speaking with senior people.

Responsibilities

  • Build the analysis behind a workstream: market sizing, competitor comparisons, buyer research, and operating or financial models.
  • Run primary research, draft interview guides and survey instruments, conduct buyer and expert interviews.
  • Work with Liminal platform data, test it against outside sources, and provide insights.
  • Support live client sessions: pre-reads, materials, notes, and follow-ups.

Key facts

Hard skills

Other skills

  • Analytical Skills
  • Microsoft Excel
  • Microsoft PowerPoint
  • Research
  • Problem Solving
  • Quality Control

About the company

Liminal logo

Liminal

Liminal is a boutique strategy advisory firm serving digital identity, fintech, and cybersecurity clients, and the private equity / venture capital community. Since 2016, we have offered objective, high-impact strategic advice, and analytical services, helping to support clients in crucial business decisions at all stages of the product and business lifecycle. We’ve advised many of the world’s most innovative business leaders, investors, and government officials on building, buying, and investing in the next generation of integrated digital identity platforms and technologies. As a result, our clients trust us to set strategic direction in light of radically evolving ecosystem dynamics, pursue new growth strategies, capitalize on M&A opportunities, and optimize deal flow. We see the solutions to these complex digital challenges not as a ‘what’ but as a ‘how.’ We don’t just tell you about the destination, we show you how to get there.

Company details

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Job description

Liminal is the intelligence platform for the people building and buying the technology that keeps the digital economy safe. Our platform delivers AI-powered solutions that help customers assess, interpret, and respond to global market shifts, critical events, and regulatory developments.

We are a Series A company of about 70 people, with teams in New York, Salt Lake City, Raleigh, Porto, Lisbon, and Manila. We were recently named top 11% on the 2026 Inc. 5000, No. 6 in Business Products and Services, which is a fair marker of the growth we have been in the middle of this year.

This is one of our first Strategic Advisory hires in India. You will work remotely alongside a team that already spans three countries, on engagements for clients across identity, fraud, financial crime, and cybersecurity.


About the role 

As an Associate you build the analysis that our client recommendations rest on. You take a defined question, choose how to answer it, gather the evidence, and produce work a Senior Associate or Manager can take straight into a client conversation. 

The work is real from the first week. Liminal engagements are short and dense: market studies, commercial due diligence, war games, buyer interview programs, and competitive assessments. You will be inside client material, platform data, and primary research rather than watching someone else handle it. 

You will not manage anyone in this role. What you will learn is how to own a question end to end, which is exactly what moves an Associate to Senior Associate here. 

 What you'll do 

• Build the analysis behind a workstream: market sizing, competitor comparisons, buyer research, and operating or financial models. 

• Run primary research. Draft interview guides and survey instruments, conduct buyer and expert interviews, and turn what you hear into findings rather than transcripts. 

• Work with Liminal platform data, test it against outside sources, and say so when the standard answer does not fit the client in front of you. 

• Build Excel models someone else can audit and PowerPoint pages a CEO can read in ten seconds. 

• Write the first version of your section with a point of view, not a data dump. 

• Own your own quality control. Check the numbers, cite the sources, and flag what you are unsure about before someone else finds it. 

• Support live client sessions: pre-reads, materials, notes, and following up on what was promised in the room. 

What success looks like 

First 30 days. You know the platform, our taxonomy, and how a Liminal engagement runs. You have contributed analysis on two active projects, and pages you built have gone into a client deliverable with light edits. 

By 90 days. You own defined analytical modules with a short brief and little supervision after that. You run interviews on your own. Your work gets edited for judgment, not for accuracy. 

By the end of the first year. You have worked across at least three engagement types, you interpret your own analysis rather than only producing it, and you can be handed an unclear question with a short deadline. You are ready to take a workstream. 

What we're looking for 

• One to three years in management or strategy consulting, investment banking, equity research, corporate strategy, market intelligence, or a comparable analytical role. 

• Evidence that you can structure an unfamiliar problem. We care more about how you break a question down than which logo you did it under. 

• Strong Excel and PowerPoint, plus comfort in Google Workspace.

• Comfort speaking with senior people. You will interview executives at banks, fintechs, and security vendors within your first few months. 

• Practical use of AI tools in your work, and a view on where they help and where they produce confident nonsense. 

• Real interest in identity, fraud, financial crime, cybersecurity, and the regulation around them. Prior domain experience is not required. Curiosity that survives the third week of reading is. 

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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