Email & Lifecycle Marketing Specialist - Mexico (Remote)

Position: Email & Lifecycle Marketing Specialist

Location: Spain (Remote)

Role Overview

Rove Concepts and Rove Next are seeking an experienced Email & Lifecycle Marketing Specialist to join our team on a full-time basis. This role will support the planning, execution, and optimization of email marketing and customer lifecycle campaigns across both brands, helping drive customer engagement, retention, repeat purchases, and long-term loyalty.

The ideal candidate enjoys creating personalized customer experiences, analyzing campaign performance, and continuously improving customer journeys through data-driven marketing.

What You'll Do

• Execute email marketing campaigns across Rove Concepts and Rove Next.
  
• Build, maintain, and optimize automated customer journeys, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention flows.
  
• Develop customer segmentation to deliver personalized marketing experiences.
  
• Work closely with the Creative and E-Commerce teams to support product launches, promotions, and seasonal campaigns.
  
• Create, test, and optimize email content, subject lines, layouts, and calls-to-action.
  
• Conduct A/B testing to improve engagement, conversion rates, and overall campaign performance.
  
• Monitor campaign performance and prepare regular reports with actionable insights.
  
• Maintain email marketing calendars and ensure campaigns are delivered accurately and on schedule.
  
• Stay up to date with email marketing, CRM, and lifecycle marketing best practices.

What You'll Need

• 2+ years of experience in email marketing, CRM, or lifecycle marketing within an e-commerce business.
  
• Experience using email marketing platforms such as Klaviyo or similar.
  
• Strong understanding of customer segmentation, marketing automation, and lifecycle campaigns.
  
• Basic HTML knowledge for email editing is considered an asset.
  
• Strong analytical and organizational skills.
  
• Excellent communication and attention to detail.

Only selected applicants who meet the requirements of the role will be contacted.

Rove Concepts and Rove Next welcome applications from all qualified individuals. We are committed to employment equity and diversity in the workplace and welcome applications from all individuals, including but not limited to members of visible minorities, persons of any gender identity or expression, sexual orientation, Indigenous peoples, and persons with disabilities. If you'd like to be part of our growing team, we'd love to hear from you.