Account Executive

Account Executive – Digital Marketing Sales | GoHighLevel (GHL) | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Eastern Time (ET) Business Hours
Industry: Digital Marketing Agency

About the Role

At Pavago, one of our clients, a digital marketing agency serving U.S.-based businesses, is hiring an experienced Account Executive to manage the sales process from the first conversation through closing.

This is a consultative sales role, not a scripted sales position. You’ll engage inbound leads, conduct discovery calls, uncover business challenges, recommend relevant digital marketing solutions, handle objections, negotiate, and take ownership of qualified opportunities through close.

You’ll also manage your pipeline in GoHighLevel (GHL), ensuring every qualified opportunity receives consistent follow-up and moves toward a clear outcome.

What You’ll Own

Inbound Sales & Qualification

• Respond promptly to inbound leads across phone, email, and other channels
• Qualify prospects based on their business needs, pain points, and overall fit
• Conduct structured discovery and sales calls
• Ask effective questions to understand business challenges and growth priorities
• Identify the prospect’s underlying marketing needs before recommending solutions
• Present appropriate digital marketing services based on prospect requirements
• Maintain a professional experience from initial contact through close

Consultative Selling & Closing

• Lead consultative sales conversations rather than relying on rigid scripts
• Recommend relevant solutions based on each prospect’s needs
• Clearly communicate the value of services including:
• SEO
• Paid advertising
• Web development
• Related digital marketing services
• Handle objections confidently and professionally
• Negotiate with qualified prospects
• Maintain momentum throughout the sales process
• Take ownership of opportunities through final close

Pipeline Management

• Own opportunities from initial contact through close
• Maintain consistent follow-up to keep prospects engaged
• Identify stalled opportunities and determine appropriate next steps
• Re-engage prospects when appropriate
• Prioritize leads based on urgency, fit, and likelihood to close
• Maintain visibility into upcoming follow-ups
• Ensure qualified opportunities do not fall through the cracks
• Consistently move opportunities toward a clear outcome

GoHighLevel CRM Management

• Manage the sales pipeline directly in GoHighLevel (GHL)
• Maintain accurate:
• Lead information
• Contact notes
• Sales activities
• Follow-up tasks
• Pipeline stages
• Document conversations and next steps
• Keep CRM records current following prospect interactions
• Maintain accurate sales activity and pipeline reporting
• Use GHL consistently to track opportunities throughout the sales cycle

Client Communication

• Build strong relationships with prospective clients
• Communicate confidently with U.S.-based business owners and decision-makers
• Clearly explain digital marketing services in business-focused language
• Understand prospect concerns and connect them with relevant solutions
• Build trust and credibility throughout the sales process
• Maintain professional communication across calls, email, and follow-ups

Requirements

• 3+ years of experience in inbound sales, business development, or a similar closing role
• Proven experience conducting consultative sales conversations and closing deals
• Demonstrated experience handling objections and negotiations
• Hands-on GoHighLevel (GHL) experience – required
• Strong discovery and lead qualification skills
• Excellent written and verbal English communication skills
• Strong organizational and follow-up skills
• Ability to independently manage a sales pipeline
• Comfortable communicating with business owners and decision-makers
• Comfortable working remotely in a fast-paced environment
• Availability to work U.S. Eastern Time business hours

Ideal Experience & Skills

• Experience selling digital marketing services
• Previous experience selling:
• SEO
• Paid advertising
• Web development
• Related digital marketing solutions
• Experience working for a digital marketing agency
• Experience selling to U.S.-based businesses
• Experience managing inbound leads from multiple channels
• Experience owning opportunities from discovery through negotiation and close

Tools & Technology

GoHighLevel (GHL) | CRM & Pipeline Management | Phone | Email | Sales Reporting | Lead Management & Follow-Up Tools

What Makes You a Strong Fit

You’ll likely thrive in this role if you:

• Are a confident salesperson who knows how to lead a conversation and close
• Use a consultative approach rather than relying on a rigid script
• Know how to ask strong discovery questions
• Can uncover genuine business pain points
• Understand how to connect client needs with relevant marketing solutions
• Are comfortable handling objections and negotiations
• Communicate confidently with U.S.-based business owners
• Are persistent and disciplined with follow-up
• Take full ownership of your pipeline
• Are highly organized and comfortable working independently
• Are motivated by measurable sales results

What a Typical Day Looks Like

You’ll start by reviewing new inbound leads and pipeline priorities in GoHighLevel, responding to new prospects, and preparing for scheduled discovery calls.

Throughout the day, you’ll qualify prospects, uncover their business and marketing challenges, recommend relevant solutions, and guide qualified opportunities through the sales process.

You’ll also follow up with active and stalled prospects, handle objections, negotiate when appropriate, and keep GHL updated with accurate activity, pipeline stages, and next steps.

In short: you turn inbound interest into qualified opportunities and guide prospects through a consultative sales process from discovery to close.

Key Metrics for Success

• Inbound lead response time
• Discovery calls completed
• Qualified opportunities generated
• Lead-to-opportunity conversion rate
• Opportunity-to-close conversion rate
• Closed deals and overall sales performance
• Follow-up consistency
• Pipeline progression and deal velocity
• Accurate and current GHL records
• Re-engagement of stalled opportunities
• Consistent achievement of sales targets

Why This Role Stands Out

• Focus on inbound opportunities
• Full ownership of the sales process from discovery through close
• Consultative rather than heavily scripted selling
• Opportunity to sell digital marketing solutions to U.S.-based businesses
• Hands-on use of GoHighLevel
• Exposure to SEO, paid advertising, and web development services
• Fully remote working environment
• Opportunity to grow into senior sales and leadership roles

Interview Process

1. Initial Application
2. Spark Hire One-Way Video Interview
3. Initial Screening with Pavago
4. Client Interview
5. Final Selection & Onboarding

Spark Hire Video Interview – Required

As part of the application process, all candidates are required to complete a one-way video interview through Spark Hire.

After completing the first step of your application, you’ll receive a Spark Hire invitation by email with instructions to record and submit your video responses.

Completion of the Spark Hire video is required to be considered for the next stage. Please check your inbox as well as your spam or junk folder for the invitation.

Apply Now

If you’re an experienced Account Executive with strong consultative selling skills, a proven ability to close, and hands-on GoHighLevel (GHL) experience, we’d love to hear from you.

Experience selling SEO, paid advertising, web development, or other digital marketing services to U.S.-based businesses is especially relevant.

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