HOW YOU’LL MAKE AN IMPACT
As the Director, Market Development, you will provide strategic market leadership across South Korea, Japan, and Taiwan, with primary accountability for the South Korean market and additional responsibility for advancing GBCI’s growth and market development efforts in Japan and Taiwan. You will play a key role in expanding the adoption of LEED and other GBCI certification and credentialing programs, strengthening GBCI’s market presence, and identifying opportunities for long-term growth across these markets.
South Korea will serve as your primary market and area of focus, where you will develop and execute market strategies; build relationships with leading corporations, developers, project teams, consultants, government agencies, and other industry stakeholders; strengthen GBCI’s local partner and service provider network; and identify innovative approaches to increase market penetration and adoption of GBCI programs. In Japan and Taiwan, you will identify and advance market opportunities, develop strategic relationships and partnerships, and support GBCI’s continued growth and expansion.
You will serve as a subject matter expert and thought leader on LEED, sustainable buildings, and green building practices, educating and engaging stakeholders through meetings, presentations, workshops, conferences, webinars, and other industry forums. As a senior market representative for GBCI, you will bring market intelligence, customer feedback, and industry insights from South Korea, Japan, and Taiwan back to the organization to help inform regional priorities, programs, and market strategies.
Reporting to the Managing Director, GBCI North Asia, you will collaborate closely with regional and global colleagues across Market Development, Certification, Business Development, Marketing, and Operations. Your work will help expand GBCI’s presence, strengthen stakeholder engagement, and advance sustainable building practices across South Korea, Japan, and Taiwan.
Key Responsibilities
- Lead and execute GBCI’s market development and business development strategy for South Korea as the role’s primary market, while advancing market development and growth opportunities in Japan and Taiwan.
- Develop and execute market strategies that strengthen GBCI’s presence, expand customer and partner networks, increase market penetration, and support long-term business growth across South Korea, Japan, and Taiwan.
- Serve as a subject matter expert and thought leader on LEED, sustainable buildings, and green building practices, establishing GBCI as a trusted industry resource across the markets supported by the role.
- Educate industry stakeholders on green building best practices, LEED, and other GBCI programs through meetings, presentations, workshops, conferences, webinars, industry events, and other written, verbal, and in-person channels.
- Build and maintain strategic relationships with developers, owners, corporations, architects, engineers, contractors, consultants, service providers, government agencies, industry organizations, and other key stakeholders.
- Serve as GBCI’s primary representative and market ambassador in South Korea and represent the organization with key stakeholders in Japan and Taiwan.
- Identify and advance market development opportunities in Japan and Taiwan, including strategic relationships, partnerships, priority sectors, and opportunities to increase adoption of LEED and other GBCI programs.
- Develop new relationships and strengthen GBCI’s network of partners and service providers to increase market reach, stakeholder engagement, and adoption of GBCI programs.
- Identify and pursue innovative approaches, new business opportunities, strategic partnerships, and market development initiatives that expand GBCI’s reach and increase market penetration across the supported markets.
- Leverage deep knowledge of LEED, sustainable buildings, and green building practices to provide strategic and technical leadership to the market and communicate the business value of GBCI programs to both technical and nontechnical audiences.
- Provide guidance to clients and project teams regarding LEED certification pathways, sustainability best practices, and GBCI certification processes, connecting stakeholders with appropriate technical resources when needed.
- Monitor market trends, customer needs, competitive activity, regulatory and industry developments, and emerging opportunities across South Korea, Japan, and Taiwan, and translate those insights into actionable recommendations that inform market and regional strategy.
- Review and provide strategic feedback on USGBC and GBCI resources, products, programs, and market initiatives to support their relevance, effectiveness, and optimization for South Korea, Japan, and Taiwan.
- Collaborate with the North Asia regional team and GBCI headquarters by sharing market intelligence, customer feedback, stakeholder insights, and strategic recommendations from South Korea, Japan, and Taiwan that inform regional and organizational priorities.
- Coordinate market development campaigns, educational initiatives, and stakeholder engagement activities aligned with organizational and market priorities.
- Maintain strong customer and stakeholder relationships to improve client satisfaction, retention, and long-term engagement with GBCI products and services.
- Effectively manage priorities and stakeholder relationships while working independently in a fully remote, internationally matrixed environment.
- Travel extensively throughout South Korea and periodically to Japan, Taiwan, and other locations within North Asia to develop relationships, meet with clients and partners, represent GBCI at industry events, and support regional initiatives.
REQUIRED QUALIFICATIONS
Experience
- Minimum of 10 years of professional experience in green building, sustainability, engineering, architecture, construction, real estate, market development, business development, sustainability consulting, client engagement, strategic relationship management, or a related field.
- Demonstrated experience leading market development or business development strategies and translating business relationships, strategic partnerships, and market opportunities into measurable market growth.
- Strong understanding of the sustainable building and green building industry, including the ability to engage in technical discussions with architects, engineers, consultants, developers, corporate clients, and other industry professionals.
- Experience working with LEED certification projects, consulting firms, developers, corporations, or sustainability-focused organizations.
- Experience developing relationships and conducting business within the South Korean market, with a strong understanding of Korean business culture, industry dynamics, and professional practices.
- Experience representing an organization externally through client presentations, industry events, conferences, workshops, or other market-facing activities.
- Demonstrated ability to establish credibility as a subject matter expert or trusted advisor with senior business leaders, clients, partners, and technical professionals.
- Experience identifying market trends, customer needs, and new opportunities and translating those insights into market development or business strategies.
- Experience working within an international, multicultural, or matrixed organization preferred.
- Experience supporting market development, business development, or stakeholder engagement activities in Japan, Taiwan, or the broader North Asia region preferred.
Education
- Master's degree in Engineering, Architecture, Environmental Science, Construction Management, Sustainability, Business, or a related discipline preferred.
- Bachelor’s degree.
- International educational or professional experience is highly desirable.
Technology/System(s)
- Microsoft Office Suite
- Microsoft Teams
- Power BI
- Salesforce
- CRM platforms (preferred)
- Virtual collaboration tools
- LEED Online and GBCI platforms preferred
Skills
- Strong market development and business development capabilities
- Strategic relationship building and stakeholder engagement
- Strong understanding of Korean business culture and relationship-based business practices
- Ability to identify, develop, and advance new market and partnership opportunities
- Technical understanding of sustainable buildings, green building practices, and LEED
- Ability to translate technical sustainability concepts into clear, compelling business conversations for a variety of audiences
- Strategic thinking and problem solving
- Excellent presentation, public speaking, and client-facing communication skills
- Strong cross-cultural communication and collaboration skills
- Customer relationship management
- Ability to establish credibility with senior business leaders as well as technical professionals
- Self-motivation and ability to work independently in a remote environment
- Strong organizational, prioritization, and project management skills
- Ability to collaborate effectively across regional and global teams
Credentials
- LEED AP BD+C or LEED AP O+M required
Language
- Professional fluency in Korean
- Professional fluency in English
ABOUT OUR TOTAL REWARD PACKAGE
Salary
Final compensation and benefits will be confirmed at the time of offer and may vary based on factors such as internal equity, relevant experience, qualifications, and employment status. Please note that salary negotiations will not extend beyond the posted salary range.
Benefits
Employment will be carried out via an Employer of Record (EOR). Employment terms and benefits will be managed by the EOR in compliance with local labor laws. Full details will be provided upon hire.
LOGISTICS
Location: This position is remote in South Korea.
Work Schedule: Monday-Friday; standard business hours with flexibility to support regional collaboration across multiple time zones.
Travel %: Extensive travel throughout South Korea with occasional travel to Japan, Taiwan, and mainland China
ABOUT US
U.S. Green Building Council (USGBC) is a mission-driven nonprofit dedicated to accelerating and scaling the transformation of the built environment. Through LEED—the world’s most widely used green building rating system— and initiatives likes Greenbuild, the Center for Green Schools and advocacy, USGBC empowers professionals to drive market transformation that advances human and environmental health, climate resilience, and equity.
Green Business Certification Inc. (GBCI) is the world’s leading sustainability and health certification and credentialing body, independently recognizing excellence in performance. GBCI administers project certifications and professional credentials and certificates including LEED, PERFORM, SITES, and TRUE Zero Waste.
We are proud to be globally recognized for our leadership in green building, environmental performance, and sustainable development.
Our Global Impact
- Over 120,000 LEED-certified commercial projects worldwide
- Millions of square feet of certified healthy, efficient, low-carbon space
- Recognition in 180+ countries for innovation in green building and business practices
Why Join Us?
At USGBC and GBCI, you’ll work alongside passionate, mission-aligned professionals who care deeply about people, the planet, and progress. We offer:
- A purpose-driven, inclusive culture
- Opportunities to grow your career and take ownership of meaningful work
- A chance to make a measurable impact on global sustainability efforts
- We’re seeking team members who thrive in collaborative environments, are committed to excellence, and want to build lasting partnerships that drive change in the built environment.
Meet Our Leaders and Learn More about our Mission:
Culture and Values Statement
Working together, each of us advances our mission by respecting all voices, trusting and supporting one another, excelling through collaboration and accountability, and continuously improving ourselves and our organization.
