Platform Architect, SFMC

Job Description:

About Us 

Merkle, a dentsu company, is a leading customer experience management (CXM) company that combines data, technology, and creativity to help the world's best brands build lasting customer relationships. Our Salesforce practice partners with global enterprise clients to design, implement, and optimize customer engagement solutions that drive measurable business outcomes. 

Role Summary 

If you're passionate about Salesforce Marketing Cloud and enjoy building solutions that reach millions of customers, this is an opportunity to do your best work at scale. At Merkle, you'll support enterprise brands across a variety of industries, solving complex marketing technology challenges and delivering personalized customer experiences across email, mobile, and emerging channels. You'll be part of a collaborative team that values technical excellence, continuous learning, and innovation in customer experience. 

As a Platform Architect, you will use hands-on Salesforce Marketing Cloud Engagement experience to build, support, and optimize digital messaging solutions across email, SMS, mobile, and related channels. You will translate business requirements into technical configurations, develop automations and integrations, troubleshoot platform issues, and support SFMC best practices. 

This is a hands-on engineering and delivery role contributing to solution designs and reusable platform patterns while partnering with senior technical leaders on complex integrations and broader architecture decisions. 

What You Will Do 

SFMC Development and Implementation 

• Build and maintain scalable Salesforce Marketing Cloud Engagement solutions. 

• Translate business and campaign requirements into technical configurations. 

• Develop journeys, automations, segmentation logic, and campaign workflows. 

• Create platform solutions using AMPscript, SSJS, SQL, and GTL. 

• Configure Data Extensions, Contact Builder, Journey Builder, and Automation Studio. 

• Support REST and SOAP API integrations with senior technical team members. 

• Assist with platform audits, health checks, testing, troubleshooting, and issue resolution. 

• Follow development, testing, deployment, and documentation standards. 

Client and Team Support 

• Serve as a hands-on technical resource for assigned clients and delivery teams. 

• Participate in requirements gathering and technical discovery sessions. 

• Explain technical requirements, recommendations, and platform limitations to technical and non-technical audiences. 

• Support SFMC capability, configuration, and best-practice recommendations. 

• Collaborate with developers, project managers, strategists, analytics teams, and technical specialists. 

• Escalate complex architecture, integration, and platform decisions when appropriate. 

Platform Optimization 

• Review SFMC configurations to improve performance, scalability, and maintainability. 

• Optimize journeys, automations, data structures, and campaign workflows. 

• Stay current on SFMC releases, platform changes, and new capabilities. 

• Support implementation of relevant platform updates and messaging best practices. 

Documentation and Knowledge Sharing 

• Create and maintain technical documentation, including workflow diagrams, configuration details, and specifications. 

• Document platform solutions, development decisions, and troubleshooting outcomes. 

• Contribute to reusable assets, coding standards, internal best practices, and team knowledge sharing. 

What You Bring 

Technical Experience 

• 4 or more years of hands-on Salesforce Marketing Cloud Engagement development or implementation experience. 

• Experience with AMPscript, SSJS, SQL, and familiarity with GTL. 

• Experience with Data Extensions, Contact Builder, Journey Builder, Automation Studio, and audience segmentation. 

• Experience supporting REST or SOAP API integrations. 

• Experience with Marketing Cloud Connect, SFMC Connector, or similar integration methods. 

• Background in software development, technical implementation, platform configuration, and SFMC troubleshooting. 

• Understanding of development, testing, and deployment practices. 

Consulting and Communication Skills 

• Client-facing, agency, or consulting experience preferred. 

• Ability to translate business requirements into practical technical solutions. 

• Clear communication with both technical and non-technical audiences. 

• Strong analytical, troubleshooting, and problem-solving skills. 

• Comfort working through changing requirements and technical ambiguity. 

• Ability to manage assigned work and deliver high-quality solutions on schedule. 

Domain Knowledge 

• Understanding of digital messaging across email, SMS, mobile, or push channels. 

• Familiarity with data quality, consent, campaign execution, CAN-SPAM, GDPR, and other relevant privacy or messaging requirements. 

• One or more Salesforce certifications preferred, such as Marketing Cloud Email Specialist, Administrator, Consultant, or Developer. 

The annual salary range for this position is $68,000 - $96,075. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

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Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.