Senior Content Marketing Manager

TextExpander is hiring a Senior Content Marketing Manager to own content end to end — production and distribution, in roughly equal measure.

That split is deliberate. You'll decide what gets made, get it made, and own getting it in front of the people it was made for. Reach and downstream revenue are yours, alongside the work itself.

The role is also format-agnostic. Written work matters and will keep mattering, and so do video, short-form social, audio, webinars, interactive tools, templates, and the Snippet libraries that may be our most underused content asset. You'll decide which format an idea deserves and then get it made — sometimes with your own hands, sometimes through the freelancers, creators, and agency partners you direct.

Responsibilities

Content Strategy. Own the content roadmap and the point of view behind it. Tell the TextExpander story to the broad horizontal audience of people who type the same things over and over, then tell it again — specifically and credibly — to each of the verticals we serve well: healthcare, customer support, legal, insurance, education, and beyond. Decide what gets made, in what format, and why. Build a voice for TextExpander that sounds like us and nobody else.

Multi-Format Production. Long- and short-form written work: blog, comparison and category pages, customer stories, product launch narratives. Video: YouTube, product walkthroughs, short-form social cuts. Audio, webinars, and live formats where they fit the audience. Interactive and utility content: templates, Snippet libraries, calculators, teardowns. Direct a bench of freelancers, editors, video editors, and agency partners so output scales past your own capacity.

Distribution. Own the channel mix that puts content in front of people: organic social, email and lifecycle, communities where our audience already lives, syndication, and in-product surfaces. Build a repurposing engine so every substantial asset generates a dozen derivative placements without a dozen briefs. Partner on our creator and PR motion — brief creators, shape sponsored and co-created content, and turn earned coverage into durable assets. Work alongside our Director of Search Experience so content is strong enough to win organic and AI answer surfaces, and distributed well enough to earn the signals that get it there.

Measurement and Revenue Ownership. Own the numbers all the way down: reach, trial starts, activations, purchases, and revenue attributed to content. Report on content-sourced and content-influenced pipeline. Use HubSpot, Sigma, Mixpanel, and Ahrefs to show what's working, retire what isn't, and forecast against your targets. Report to the VP of Marketing and senior leadership on the channel's contribution.