CRO Specialist (Remote, Anywhere in Pakistan, USD Salary)

Requirements:

• 2–4 years of experience in conversion rate optimization (CRO) for e-commerce or DTC businesses.
• Strong understanding of A/B testing methodology, including sample sizing, statistical significance, and avoiding premature conclusions or peeking at test results.
• Proficiency with test-prioritization frameworks such as PXL, ICE, or PIE.
• Hands-on experience building and optimizing landing pages using platforms such as Shopify, Elementor, or custom solutions.
• Demonstrate strong proficiency with analytics and behavioral tools, including Google Analytics, Segmetrics, PostHog, and Microsoft Clarity. 
• Use heatmaps and session recordings to identify conversion opportunities.
• A hypothesis-driven approach to experimentation, using testing to validate insights and learn rather than relying on assumptions.
• Familiarity with CRO testing platforms such as PostHog, VWO, or equivalent tools.
• Working knowledge of Asana, Slack, and Google Workspace for managing projects, communication, and reporting.
• Proficiency with AI tools such as ChatGPT and Claude to support research, analysis, ideation, and workflow efficiency.
• Basic front-end development skills, including HTML, CSS, and light JavaScript.
• Experience using Figma for design and prototyping and Canva for creating visual assets.
• Hands-on experience with Shopify and e-commerce funnels.
• Experience working with regulated or high-scrutiny industries, such as CBD/THC, supplements, or telehealth.

Responsibilities:

• Own the testing roadmap by maintaining a prioritized queue of conversion tests across landing pages, product pages, checkout, and funnels. 
• Use a defined prioritization framework such as PXL, ICE, or PIE.
• Design, build, and launch A/B and multivariate tests, and evaluate results for statistical significance before declaring a winner.
• Turn data into actionable hypotheses by analyzing analytics, heatmaps, and session recordings to identify conversion leaks and understand their underlying causes.
• Build and continuously optimize landing pages and funnels in collaboration with the design and development resources within the pod.
• Partner with the media buyer to ensure landing pages and advertisements are aligned in terms of offer, messaging, and user intent.
• Implement winning test variants and report key performance outcomes, including revenue per visitor and conversion lift, to the Account Manager.