Media Buyer - Meta Ads (Remote, Anywhere in Pakistan, USD Salary)

Requirements:

• 2–4 years of experience in paid media.
• Strong hands-on expertise with Meta Ads Manager, including campaign setup, budget management, optimization, and performance analysis.
• A data-driven mindset, with the ability to use performance data to guide decisions and identify opportunities for improvement.
• Clear and proactive communication skills, with the ability to keep clients and internal stakeholders informed.
• Ability to manage multiple client accounts simultaneously while maintaining accuracy and meeting deadlines.
• Strong understanding of ad creative and copywriting, with a sharp eye for identifying high-performing creative concepts and messaging.
• Daily proficiency with AI tools such as Claude, ChatGPT, Gemini, and Higgsfield for research, copywriting, creative development, and reporting.
• Experience using AI creative generation tools such as Higgsfield and Canva AI.
• Familiarity with Canva and CapCut for creating and editing ad creative.
• Experience working with Shopify-based e-commerce stores.
• Experience using Asana for project and workflow management.
• Experience with TikTok Ads or Google Ads.
• Familiarity with conversion rate optimization (CRO) concepts.

Responsibilities:

• Own client ad accounts end to end, managing paid media strategy and day-to-day execution across 5–6 accounts. 
• Handle campaign builds, budget pacing, daily optimization, and performance reviews.
• Brief and drive creative development by partnering with designers to produce high-converting ad creative. 
• Use AI tools such as Higgsfield, ChatGPT, and Claude to generate and iterate on concepts.
• Analyze, test, and continuously optimize campaign performance by evaluating data and refining targeting, creative, and spend.
• Develop clear hypotheses, conduct A/B tests, and iterate based on results.
• Keep Account Managers proactively informed of account updates, performance changes, and key insights to ensure there are no surprises.
• Use AI tools as a daily productivity multiplier across research, copywriting, creative briefs, and reporting to improve efficiency and output quality.