This is a remote position.
Overview :
We are looking for a strategic and data-driven
Growth Marketing Leader to build and scale our global marketing engine. This role will own the end-to-end growth strategy across demand generation, digital marketing, brand awareness, customer acquisition, pipeline acceleration, and marketing analytics. The ideal candidate is a hands-on leader who combines creativity with data-driven decision-making to drive measurable business outcomes across the entire customer lifecycle. Modern growth marketing leadership increasingly emphasizes experimentation, cross-functional collaboration, and measurable revenue impact.
Key Responsibilities
- Define and execute the organization's global growth marketing strategy aligned with business objectives.
- Build predictable demand generation programs to drive qualified pipeline and revenue.
- Own customer acquisition, activation, engagement, retention, and advocacy initiatives.
- Lead integrated marketing campaigns across digital, content, email, SEO, SEM, social media, webinars, events, and partner channels.
- Develop and optimize Account-Based Marketing (ABM) programs for enterprise customers.
- Drive conversion optimization through A/B testing, experimentation, and funnel analysis.
- Manage marketing automation platforms and CRM to improve lead nurturing and campaign effectiveness.
- Collaborate with Sales, Product, Delivery, Alliances, and Leadership teams to accelerate pipeline growth.
- Define marketing KPIs and create executive dashboards covering:
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Pipeline contribution
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (LTV)
- Return on Marketing Investment (ROMI)
- Conversion rates
- Build thought leadership and executive branding initiatives.
- Build thought leadership and executive branding initiatives.
- Manage agency partners, technology vendors, and marketing budgets.
- Build, mentor, and lead a high-performing global marketing team.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
- 12–18+ years of experience in B2B Growth Marketing, Demand Generation, or Digital Marketing.
- Proven success in technology consulting, SaaS, enterprise software, or digital transformation organizations.
- Strong experience scaling global demand generation and pipeline growth.
- Expertise in performance marketing, content strategy, SEO, SEM, email marketing, social media, and marketing automation.
- Hands-on experience with Google Analytics, CRM, and marketing automation platforms.
- Strong analytical, communication, and stakeholder management skills.
- Experience leading geographically distributed marketing teams.
Preferred Skills
- Account-Based Marketing (ABM)
- AI-driven marketing and personalization
- Marketing analytics and attribution
- Conversion Rate Optimization (CRO)
- Growth experimentation frameworks
- Customer journey mapping
- Brand strategy and positioning
- Event and partner marketing
- Executive communication and thought leadership
- Budget planning and vendor management
Benefits
Diversity Inclusion:
At Exavalu, we are committed to building a diverse and inclusive workforce. We welcome applications for employment from all qualified candidates, regardless of race, color, gender, national or ethnic origin, age, disability, religion, sexual orientation, gender identity or any other status protected by applicable law. We nurture a culture that embraces all individuals and promotes diverse perspectives, where you can make an impact and grow your career. Exavalu also promotes flexibility depending on the needs of employees, customers and the business. It might be part-time work, working outside normal 9-5 business hours or working remotely.. We also have a welcome back program to help people get back to mainstream after a long break due to health or family reasons.
