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VP, Health Plan Sales

Role overview

Qualifications

  • 12+ years of progressive experience in payer sales, business development, or partnerships
  • Deep experience selling into health plans, particularly Blue Cross Blue Shield regional plans
  • Track record of closing multi-million-dollar payer partnerships
  • Strong executive presence and ability to build relationships with C-level stakeholders

Responsibilities

  • Own the Health Plan GTM strategy including target markets and pricing
  • Win new payer partnerships and manage complex sales cycles
  • Grow strategic accounts by expanding existing partnerships
  • Build and lead a high-performing payer sales organization

Key facts

  • Remote from: United States
  • Full time
  • Expert & Leadership (>10 years)
  • English

Hard skills

Other skills

  • Relationship Building
  • Communication
  • Leadership
  • Team Building
  • Strategic Planning

About the company

Midi Health logo

Midi Health

Femtech / Women's Health

Meet Midi: The only virtual care platform focused on female midlife health. Our care is designed by world class experts in perimenopause, menopause, and more. Everything we do serves our mission—to help women feel strong and healthy through a critical chapter of their lives and careers. We take a holistic approach to improve the symptoms of midlife hormone change, based on every woman’s health history, lifestyle, and genetics. Our customized Care Plans include: - Prescription hormonal and non-hormonal medications (including HRT) - Lifestyle coaching and wellness therapies - Supplements and botanicals - Specialized care paths for cancer survivors and those at risk Midi visits and prescriptions are covered by most PPO insurance plans. We also integrate with employers and the entire benefits ecosystem to offer a fully-reimbursed medical program, because we believe great care should be accessible AND affordable.

Company details

Company typeStartup
IndustryFemtech / Women's Health
Company size11 - 50

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Job description

VP, Sales – Health Plans 

📍 Remote, US-Based
✈️ Travel: 20–25%
Reports to: Chief Commercial Officer

The difference you’ll make:

At Midi Health, we’re building the leading virtual care clinic for women navigating perimenopause, menopause, and other midlife health challenges—and we’re growing fast.

We deliver expert, insurance-covered care nationwide and partner with leading health plans and employers to make comprehensive midlife care accessible at scale.

We’re hiring our first VP, Sales – Health Plans to build and scale our payer growth engine nationally. You’ll own how Midi wins and grows partnerships across Blues plans and national and regional payers, from GTM strategy and pipeline development through contracting and expansion.

This is a builder-and-closer role. You’ll personally drive our most important payer opportunities while creating the strategy, team, and sales discipline required to take the business from early traction to meaningful national scale.

What you’ll do:

  • Own the Health Plan GTM strategy. Define target markets, segmentation, pricing and contracting approach, and the roadmap for scaling Midi’s payer business.
  • Win new payer partnerships. Build relationships and drive complex enterprise sales cycles with Blues plans and other commercial payers, from initial engagement through contracting and launch.
  • Grow strategic accounts. Expand existing partnerships across covered lives, geographies, clinical programs, and revenue, building deep relationships with senior payer stakeholders.
  • Deliver against revenue goals. Own the health plan sales target and build the pipeline, forecasting discipline, and operating cadence required to consistently deliver predictable growth.
  • Build and lead the team. Hire, coach, and scale a high-performing payer sales organization as the business grows.
  • Shape Midi’s payer strategy. Bring market and competitive insights back into the business and partner closely with Payer Alliances, Commercial Operations, Clinical, Product, Finance, and Marketing to strengthen our offering and accelerate growth.
  • Represent Midi externally. Build credibility with payer executives and establish Midi as a category leader in women’s midlife care.

Who you are:

  • You bring 12+ years of progressive experience in payer sales, business development, or partnerships, ideally within health tech, provider services, care delivery, or value-based care.
  • You have deep experience selling into health plans, particularly Blue Cross Blue Shield regional plans, and understand how to navigate complex payer organizations and decision-making processes.
  • You have a track record of closing multi-million-dollar payer partnerships and consistently delivering against ambitious revenue targets.
  • You’re both a strategic operator and hands-on closer—comfortable setting the GTM strategy and personally driving a critical deal across the finish line.
  • You’ve helped take a payer GTM motion from early traction to meaningful scale, building the processes, relationships, and teams required along the way.
  • You have strong executive presence and know how to build multi-threaded relationships with C-level stakeholders across complex organizations.
  • You thrive in high-growth environments: self-directed, resourceful, fast-moving, and energized by building through ambiguity.
  • Experience with value-based or risk-aligned partnerships is a strong plus.
  • You’re passionate about improving healthcare for women and excited by Midi’s mission.

Why you’ll love working at Midi:

  • Build a category-defining company transforming how healthcare serves women in midlife.
  • Own a critical growth channel with direct impact on patient access and Midi’s commercial growth.
  • Build from early traction to national scale in a market with significant opportunity ahead.
  • Share in the upside through competitive compensation and meaningful equity.
  • Work with a mission-driven, high-ownership team across the US.

We’re backed by top-tier investors including Google Ventures, Semper Virens, and Emerson Collective, trusted by leading health plans and employers, and growing rapidly to meet nationwide demand.

Our mission is simple: change the way healthcare serves women in midlife—because women deserve better.

The salary for this role is 220,000 -284,000 annually. Final compensation will depend on experience, skills, and qualifications. This role is also eligible for additional compensation, including equity and benefits.

#LI-JA1

At this time, Midi is unable to provide visa sponsorship. All Candidates must be authorized to work in the United States without current or future sponsorship needs.

Please note that all official communication from Midi Health will come from an @joinmidi.com email address. We will never ask for payment of any kind during the application or hiring process. If you receive any suspicious communication claiming to be from Midi Health, please report it immediately by emailing us at careers@joinmidi.com.

Midi Health is an Equal Opportunity Employer. We are committed to pay equity and ensure that all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Our compensation philosophy is based on fair, objective criteria and the impact of the role, regardless of an applicant’s salary history.

Please find our CCPA Privacy Notice for California Candidates here.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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