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Conversion Rate Optimization (CRO) Specialist

The Ad Firm

Role overview

Qualifications

  • 3+ years of CRO and analytics experience, preferably in an agency setting
  • Expert-level knowledge of GA4 (certification strongly preferred)
  • Experience setting up conversion tracking and event-based reporting
  • Skilled in Hotjar, Tag Manager, Data Studio, and related tools

Responsibilities

  • Conduct conversion audits and develop testing roadmaps
  • Plan and execute A/B and multivariate tests (Google Optimize, VWO, Optimizely, etc.)
  • Set up and manage client GA4 properties, conversion events, and reports
  • Build dashboards and analyze data to identify growth opportunities

Key facts

  • Remote from: Philippines
  • Part time
  • Mid-level (2-5 years)
  • Conversion Rate Optimization Specialist
  • English

Hard skills

Other skills

  • Problem Solving
  • Collaboration

About the company

The Ad Firm logo

The Ad Firm

Digital Marketing & SEO Agencies

Services we offer include: SEO (Search Engine Optimization), PPC (Pay Per Click) Management, Website Development & Design, Content and Mobile Marketing Strategy, Email Marketing, Sales Optimization ( Conversion Rate Optimization, Affiliate Marketing, Online Presence Analysis), and much more! What differentiates us from the “turn and burn” digital marketing companies you might have come across is our ongoing commitment to our clients. The Ad Firm builds and maintains long-term, professional relationships by helping our clients increase visibility across all web properties, connect with potential customers and drive qualified leads. We provide transparency at every level with analytical reports showing how our efforts are meeting your company goals and contributing to its bottom line. Because we value our client relationships, our team takes the necessary steps to ensure there is a mutually profitable business opportunity present, along with support for the products and services we would be promoting, before choosing to take on a client. Our clients are the lifeblood of our business -- when you succeed, we succeed! As a strategic marketing arm to your company, we can sync up digital initiatives with non-digital sales drivers to maximize a positive return on investment for multiple channels. Get in touch with our team at 949-430-6697 and let us develop a long-term Internet marketing plan while executing your existing concepts to bring your brand more exposure, more engagement, better leads and increased sales! Follow Us: instagram.com/the.ad.firm Follow Us: twitter.com/theadfirm Like Us: facebook.com/theadfirmoc Check Us Out On Yelp Carlsbad: https://www.yelp.com/biz/the-ad-firm-carlsbad?osq=the+ad+firm Check Us Out On Yelp Irvine: https://www.yelp.com/biz/the-ad-firm-irvine?osq=the+ad+firm We're Now On Clutch.co: https://clutch.co/profile/ad-firm

Company details

IndustryDigital Marketing & SEO Agencies
Company size11-50

Links

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Job description

About The Ad Firm

The Ad Firm is a US-based, performance-driven digital marketing agency recognized for delivering measurable ROI through transparent strategies and proven results since 2009. We partner with businesses across industries to grow visibility, traffic, and revenue through precision-built campaigns.

Job Description

We’re hiring a CRO professional with advanced GA4 expertise. You’ll lead testing and optimization efforts while managing client analytics setups, conversion tracking, and reporting. This role combines analytical precision with creative problem-solving, requiring a strong command of digital analytics.

This is a part-time / project-based opportunity with the potential to become full-time in the future. 

Key Responsibilities

  • Conduct conversion audits and develop testing roadmaps
  • Plan and execute A/B and multivariate tests (Google Optimize, VWO, Optimizely, etc.)
  • Set up and manage client GA4 properties, conversion events, and reports
  • Build dashboards and analyze data to identify growth opportunities
  • Collaborate with PPC, SEO, and design teams to improve campaign performance
  • Translate findings into actionable insights for clients and internal teams

Required Qualifications

  • 3+ years of CRO and analytics experience, preferably in an agency setting
  • Expert-level knowledge of GA4 (certification strongly preferred)
  • Experience setting up conversion tracking and event-based reporting
  • Skilled in Hotjar, Tag Manager, Data Studio, and related tools
  • Strong grasp of UX, data interpretation, and funnel optimization
  • Proven track record of improving conversion rates through testing and analytics

Why Join Us

- Work with a diverse range of clients and industries.
- Collaborative, fast-paced, and growth-focused agency culture.
- Competitive salary and performance-based bonuses.
- Professional development support and SEO tool access.
- Flexible remote work options.
- 2 weeks Paid Time-Off
- Paid Sick Leave
- 8 Paid Holidays
- Health Insurance

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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