Logo for Sleeman Breweries Ltd.

Sales Representative - Oshawa

Role overview

Qualifications

  • Minimum 3 years of sales experience in a consumer‑packaged goods environment
  • Post‑secondary education in a related field
  • Proven ability to execute sales plans, achieve targets, and drive revenue growth
  • Effective written and verbal communication with strong presentation skills

Responsibilities

  • Develop and execute territory sales strategies to achieve volume and gross margin targets
  • Build strong relationships with retail and on‑premise customers, providing product, promotion, and sales recommendations
  • Coordinate and execute key account and marketing programs, providing feedback on effectiveness
  • Manage expenses within budget and implement continuous improvement

Key facts

Other skills

  • Relationship Building
  • Communication
  • Microsoft Office
  • Microsoft Excel
  • Microsoft PowerPoint
  • Collaboration
  • Analytical Skills

About the company

Sleeman Breweries Ltd. logo

Sleeman Breweries Ltd.

Craft Beer & Breweries

The Sleeman brewing tradition in Canada extends back to 1834 when John H. Sleeman arrived in Ontario from Cornwall, England. By 1851, he started the first Sleeman brewery to be located in Guelph, Ontario, brewing small 100-barrel batches. That passion still exists today in the 1,100 people that work for Sleeman Breweries Ltd. Every aspect of the beer we produce is reflective of the talented team across Canada. While we all maintain the entrepreneurial spirit engrained in the Sleeman name, we’re meticulous about the beer and the brands that we care for on daily basis. Sleeman Breweries was built by bringing together four of Canada’s best craft breweries - Unibroue in Chambly, QC; Sleeman in Guelph, ON; Okanagan Spring in Vernon, BC and Wild Rose in Calgary, AB . Sapporo Breweries Ltd., known for its rigorous Japanese brewing standards, acquired Sleeman in 2006, because the companies shared the same level of passion and discipline for high-quality beer. Today, the company produces some of the most coveted beer brands in the country and we are happy to make them available in retailers, restaurants and bars across Canada. Today, Sleeman Breweries is Canada’s third largest national brewery and we're growing in the Ready-to-Drink sector. We may have become a bigger company, but we have never lost sight of our original vision to bring Canadians better beer. We’ve built an incredible portfolio of brands in Canada; great Canadian brands such as Sleeman, Okanagan Spring, Wild Rose, Unibroue and SocialLite combined with world-class beers such as Sapporo, Old Milwaukee and Pabst Blue Ribbon. No matter what you’re looking for in a beer, we’re sure we have something you’ll love.

Company details

Company typeLarge
IndustryCraft Beer & Breweries
Company size1001 - 5000

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Job description

Position:

Sales Representative - Oshawa

Location:

Ontario Remote

Level:

Individual Contributor

Hiring Range:

58300

to

72900

Benefits and Perks:


At Sleeman Breweries, you’ll have access to benefits that support you today and help you plan for tomorrow:

●       Competitive compensation

●       RRSP-matching program to help you save for retirement

●       A commitment to work-life balance

●       Benefits coverage for partners and kids

●       Parental leave top-up for primary and secondary caregivers

●       Employee product credit

●       Tuition reimbursement program for eligible employees

●       Employee and family assistance program

●       Discount program with access to perks from big brands and local favourites

●       Professional development opportunities including mentorship and leadership development

  

If you require an accommodation or an accessible format at any stage of the application or hiring process, please let the recruitment team know. We are committed to providing an inclusive and accessible experience for all candidates.

  

Why Join Sleeman Breweries?

 

What’s your story? Ours is about pushing boundaries to create Canada’s third-largest brewery known for unique craft and world-class brands enjoyed across the country.

As part of Sapporo Breweries, our story includes Sleeman Breweries in Ontario, Okanagan Spring Brewery in B.C., Wild Rose Brewery in Alberta, and Unibroue in Quebec.

When you join Sleeman Breweries, you join a company deeply committed to quality, sustainability, and creating an outstanding employee experience. People here care about what they do and the people they work with. Write your next chapter with us at Sleeman Breweries.

Get an inside look at what it’s like working at Sleeman Breweries by following @LifeAtSleeman on Instagram

  

Purpose and Impact

  

Within the assigned sales territory, the Sales Representative represents Sleeman Breweries and grows portfolio presence in the trade. This role drives volume and gross margin performance by building strong customer relationships, executing effective sales strategies, and delivering best‑in‑class merchandising and program execution.

  

Responsibilities 

Sales Strategy & Performance 

  • Develop and execute territory sales strategies to achieve volume and gross margin targets. 

  • Analyse sales data and market trends to identify opportunities and execute account plans. 

Customer & Account Management 

  • Build strong relationships with retail and onpremise customers, providing product, promotion, and sales recommendations. 

  • Conduct regular business reviews to assess performance and adjust programs or targets. 

Execution & Merchandising 

  • Coordinate and execute key account and marketing programs, providing feedback on effectiveness. 

  • Maintain merchandising standards and influence space allocation and product visibility. 

Operational Excellence & Collaboration 

  • Manage expenses within budget and implement continuous improvement (MUDA reduction). 

  • Maintain accurate customer and sales data in CRM systems and collaborate with internal partners. 

  • Participate in industry events and stay current on competitor activity and consumer trends. 


Skills and Qualifications (Required) 

  • Minimum 3 years of sales experience in a consumerpackaged goods environment. 

  • Postsecondary education in a related field. 

  • Proven ability to execute sales plans, achieve targets, and drive revenue growth. 

  • Strong relationshipbuilding skills with internal and external partners. 

  • Effective written and verbal communication with strong presentation skills. 

  • Proficiency with Microsoft Office tools, including CRM 365, Power BI, Excel, PowerPoint, and Teams. 

  • Beverage alcohol industry experience is an asset. 

  • Valid driver’s licence with a clean driving record. 

  • Ability to demonstrate behaviours aligned with organisational values. 

  • Responsible beverage service certification (as required by province)  


Work Environment (Hybrid/Onsite) 
Minimum of four days per week spent in the field within the assigned territory. 

  

 

Think you have what we need but your credentials don’t perfectly line up? That’s OK! We know that some job seekers miss opportunities if they think their qualifications don’t fit. If you believe your skills and experience can make a difference here, we encourage you to apply!

Our Commitment to Diversity, Equity and Inclusion


At Sleeman Breweries, we believe that better beer, and better workplaces, happen when people feel welcomed and valued for the differences they bring.

We are committed to fair hiring practices free from discrimination, and we encourage applications from all qualified candidates.  We use AI to support parts of our recruitment process; however, hiring decisions are always made by people and aligned with our commitment to fairness, consistency, and equal opportunity.

  

BETTER BEER. BETTER PEOPLE. GETTING BETTER

  

We thank all candidates for their interest however only those selected to proceed will be contacted.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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