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This is a remote position.
JOB TITLE: PPC Specialist
LOCATION: Remote
POSITION TYPE: Full-Time
We are seeking a PPC Specialist who will be responsible for planning, executing, optimizing, and analyzing paid search and paid media campaigns across multiple platforms, including Google Ads, Microsoft Ads, and social media advertising channels. The ideal candidate will focus on driving high-quality traffic, generating leads, and increasing conversions while maximizing ROI and supporting the overall growth of the company’s marketing initiatives.
The PPC Specialist will collaborate closely with the performance marketing team, content creators, analytics specialists, and other digital marketing functions to ensure all paid media strategies are fully aligned with the company’s business objectives and brand direction. A strong understanding of SEO principles is essential, as PPC and SEO efforts often work hand in hand to enhance online visibility, improve performance, and achieve sustainable marketing success.
Job Responsibilities
Strategy & Planning
• Define campaign goals, KPIs, targeting, budget allocations, and bidding strategies
• Perform thorough keyword research, competitive analysis, audience segmentation, and bidding landscape assessment
• Stay current on paid media trends, platform updates (Google, Microsoft, Meta, etc.), and industry best practices
Campaign Setup & Execution
• Build, launch, and manage PPC campaigns across search, display, shopping, retargeting, and other paid channels
• Structure campaigns, ad groups, ads, extensions, and audiences for optimal performance
• Write compelling ad copy, experiment with ad variants, and implement relevant extensions
Optimization & Monitoring
• Monitor daily campaign performance metrics (CTR, CPC, CPA, ROAS, impressions, conversions)
• Perform ongoing tests (A/B tests in ad copy, landing pages, bidding strategies) and iterate based on data
• Adjust bids, budgets, and targeting to maximize efficiency and scale success
• Pause or reallocate underperforming assets, scale winning ones
Landing Page & Conversion Rate Optimization (CRO)
• Collaborate with content, design, and web dev teams to optimize landing pages for conversion
• Provide recommendations for layout, messaging, forms, and user flows
• Track and analyze user behavior (via heatmaps, analytics) to support improvements
Tracking, Analytics & Reporting
• Implement and maintain proper tracking (UTM, conversion tracking, pixels, Google Analytics, etc.)
• Analyze campaign vs. business-level data to derive insights (attribution, funnel drop-offs, ROI)
• Prepare weekly, monthly, and quarterly performance reports with actionable recommendations
• Present findings and optimization plans to stakeholders
Budget & Forecasting
• Manage media budgets, ensure spend pacing and adherence to budgets
• Forecast traffic, leads, conversions, and ROI based on historical performance and market trends
• Identify new opportunities to scale performance while staying within budget constraints
Collaboration & Cross-functional Work
• Share learnings that can be leveraged across channels
• Support broader digital marketing initiatives when needed
Continuous Learning & Innovation
• Test new platforms, ad formats, features, and audience types
• Attend trainings, webinars, and stay updated with platform changes
• Recommend new tools or tech to improve PPC workflows
Preferred
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