Country Manager (UAE)

Join the Pioneer Crypto Brand in the Philippines!
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.


Responsibilities

Commercial strategy and execution 

Build and execute the UAE market-entry plan aligned to Coins.ph’s corridor thesis: outbound remittances from Dubai into priority markets and corridors.

Drive early partnerships that accelerate adoption and lower friction—using stablecoin rails where appropriate (mirroring Coins.ph’s corridor approach).

Translate strategy into measurable traction: transactions and volume growth across cross-border remittances and payments within the first 12–18 months.

Regulatory Leadership and Governance 

Provide executive oversight of the compliance agenda led by the CCO, ensuring the business remains aligned with VARA expectations, effective supervision, and appropriately scaled controls as volumes grow.

Maintain senior-level engagement with VARA as required, supporting and reinforcing regulatory interactions while ensuring leadership credibility and sound judgment in regulator-facing matters.

Stakeholder management

Establish credibility with VARA early; preference for leaders with prior UAE regulatory engagement—an existing relationship materially de-risks the set-up.

Act as connective tissue between Dubai market realities and Coins.ph leadership, keeping the build aligned to international expansion priorities.

Leadership expectations

Builder mentality: hands-on, comfortable with ambiguity, able to create momentum fast from a standing start.

Commercial + compliance maturity: move fast, but never at the expense of regulatory credibility and control integrity.

Qualifications

Must be based in UAE.

Senior fintech / payments / remittances leader already in the UAE with demonstrated ability to build a new market presence and convert partnerships into volume.

Strong understanding of crypto and stablecoins, with practical familiarity of how stablecoin rails enable remittance economics.

Prior experience engaging UAE regulators (VARA ideal), with the gravitas to represent the firm credibly.

Join the Coins Team Now!
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.